In 2005, young company leaders made overseas sales plans and targets. Focus on the American market where Chinese are concentrated. Commissioned a professional consulting company in the United States to do preliminary market research, and found that the prices of many gardening supplies in the United States are too low in large supermarkets. The company's strategy to determine the American market is to compete with similar European and American brands with first-class quality, novel style and 70% price, which needs to be' small and wide, and gradually penetrate'. Clear the market model, the company found an American sales company specializing in high-end gardening supplies, and set up a joint venture company to exclusively sell brand products. Using each other's ready-made sales network, we quickly established our own sales outlets in the United States. Due to adequate preparation and proper planning, the company has sold its brand products in 250 gardening centers in the United States, and its market share in the United States increased by 25% that year.
Shortly after the brand "WORTH" gained a firm foothold in the American market, a local first-line brand company came to negotiate, hoping to become its long-term OEM fixed-point supplier, offering a price of 50 million US dollars per year, provided that "WORTH" was abandoned and all other brands were used. This condition is quite attractive, which allows you to avoid developing your own career and also means a stable income. However, after careful consideration, the company leaders resolutely refused. After all, this is their own brand, which represents China's economic strength. They don't want others to control technology and profits. Only in this way can the company have a long-term development.
In addition to exploring the domestic market, Walsh participates in international exhibitions held in Cologne, Germany, Chicago, and Birmingham, England every year, where the most popular horticultural products in the world gather. As the only China gardening supplies enterprise active in this kind of international exhibition, which integrates knives, scissors, tools and water system, Walsh has developed many international customers.
Due to the impact of the economic crisis, Walsh's production line was once opened for one day and stopped for another. In order not to delay the delivery time and ensure the interests of customers, Walsh decisively decided to airlift products worth 2 million yuan. This business cost Walsh 300,000 yuan, but won the trust of customers. For the products sold, Walsh made a promise of "unconditional return of products with quality problems". Small to worn springs and screws can be replaced at enterprise service outlets. This emphasis on product quality and service quality has won the hearts of one customer after another, and some foreign customers even entrusted Walsh to help them buy other products in China? Products.