I Le Home said that in order to meet the diversified needs of users and the consistency of the overall style of the house, I Le Home will gradually integrate into the wall service while providing the whole cabinet and customized furniture.
The first batch of new products of Wole home wall protection series, * * * launched 18 kinds of wall protection panels, including double-sided, high-gloss UV, solid wood veneer, leather coating, electrostatic powder spraying and other different process materials, which can adapt to different wall protection specifications and look and feel requirements.
Two highlights of new business
According to expert testing, compared with traditional wall decoration materials such as wallpaper, wall tiles and latex paint, my new wallboard has multiple practical characteristics such as dirt resistance, wear resistance, fire prevention, corrosion resistance, waterproof, warmth retention and sound insulation, and is easy to maintain, which can be described as "durable and convenient".
What impresses users is not only the inherent practical performance, but also the unique external value it creates for the home improvement space.
As the source of innovation in the home furnishing industry, Wole Home has many symbolic reputations, such as taking the lead in promising that "every new product must be the first, with no patent right or copyright." "Re-fired products must be removed from the shelves after more than four years." This keen perception of modern lifestyle and unremitting pursuit of high-end quality furniture make "differentiated design" a unique label and brand name card of Wole Home, and over the years, a batch of customized furniture designs have been precipitated.
This new partition is also built by the original R&D team of 100 people of Wole Home, and the design of the same root and vein effectively ensures the decorative quality and face value effect of Wole partition.
(Photo: My new wallboard-high-gloss daytime nebula series)
For example, the new nebula series I customized for the whole house above boldly adopted the high-gloss daytime nebula series wallboard. Inspired by the color of the Milky Way Cloud and the precise technology of high-gloss UV, it gives life a more diverse and shining relaxation experience. The design effect of the wall makes the magnificent, concise and lively modern home style stand out.
(Photo: My new wallboard-brown red dermatoglyphic series and dark gray dermatoglyphic series)
Another example is the new Leo series or Mo Landi series customized by Wole. In the bedside and dressing area, the designer skillfully used two kinds of partitions, brown-red dermatoglyphic series and dark gray dermatoglyphic series. The combination of tones and colors and the cross-integration of various materials made the romantic atmosphere of low-key luxury emerge.
In addition to the above-mentioned new products, in order to create more original aesthetic space for the partition, after hundreds of times of inspiration, design, experiment, finalization and revision, our product R&D Center finally launched the 18 boutique series, such as cloud water stone series, arrow feather ash series, moon shadow oak series, Novak series, brown sandalwood series and jade pattern series.
(Photo: 18: New products of our wallboard series)
Each wall panel has its own faction, which unifies the style of the wall with the customized products of the whole house, and forms complementary elements in material, color and style, which is harmonious but different, balanced and unbalanced, and interprets more harmonious and high-end modern living beauty.
In addition to the unique face value, Wole wallboard adopts a new dry hanging technology. The unique metal dragon skeleton of Wole Home hangs the wallboard on the outer surface of the wall, leaving a scientific cavity between them. Previously, this technology was mostly used in the decoration of high-grade houses and the installation of decorative boards in large public buildings, which not only can achieve rapid leveling, but also can enhance the high-end impression of the home environment.
In addition, the new wallboard can meet the certification of national authoritative testing institutions in terms of product performance indicators and environmental protection requirements. No matter from the choice of raw materials or the production process, it is natural and environmentally friendly without additives. There is almost no gelatinization construction during decoration, and there is no need for wet work such as paint or even cement mortar, which can effectively protect the home improvement environment.
"Inside" is practical and environmentally friendly, "outside" attaches importance to beauty, and both inside and outside are repaired. * * * isomorphism has become the two highlights of our new wallboard product line, and laid a good foundation for the rapid development of new business.
Rebuilding and customizing rivers and lakes
In the vision of Wang Chunjun, vice chairman and general manager of Wole Home, it is hoped that "consumers can complete the purchase, design and customization of whole house furniture from kitchen, living room, dining room, study room to bedroom in a brand, a specialty store, a designer and an intelligent factory."
The joining of the new supporting product line of wallboard will provide new aesthetic inspiration and development space for our whole business through effective coordination and perfect integration with our whole house customized products, services and marketing system.
It is reported that as an important business growth pole after the whole cabinet, I Le Home has been making efforts to customize the whole house since 20 17, and the product line has rapidly extended to nine major spaces such as kitchen, living room, study room, children's room, bedroom and living room. The revenue of whole house customized products increased from10.20 billion in 20 16 years to 490 million at the end of 20 18, with a growth rate of over 400%, which is the best in the industry. Moreover, the unit price of customized customers in the whole house is much higher than the industry average, which shows that its product competitiveness and high-end route positioning are widely recognized by the market.
According to industry insiders, with the improvement of the aesthetic requirements of urban middle-class and new middle-class groups for the overall style of home, the consumption upgrade requirements for indoor walls have increased. "Good-looking and easy to use" wallboard may replace traditional wall decoration materials such as wallpaper and wall tiles and become the "new favorite" of consumers. Therefore, it is undoubtedly the general trend of consumption for the head whole house customization enterprise to cut into the new business of wallboard at this time.
The reporter learned that in addition to my happy home, Oupai, Sophia and Shangpin ZJS are also strengthening the wallboard business.
It is worth mentioning that, in the current global economic environment and the general slowdown in the pan-home market, small and medium-sized home furnishing enterprises generally adopt conservative strategies, while custom-made home furnishing enterprises expand against the market, reflecting the reshuffle pattern of "strong and strong". In the future, the whole house customization enterprises with super comprehensive strength such as original design and flexible production will further occupy consumers' minds and concentrate more market share.