DESCENTE is a Japanese brand, headquartered in Descente Co., Ltd., and also a Japanese listed company. The brand's predecessor was a men's retail store named Ishimoto Shoten, which was established in 1935.
Disante is a famous sports brand in Japan. Its product line covers skiing, golf, running and other fields, and is famous for its high quality, high performance and high-tech content. The brand's down jackets, sweatpants, sports shoes and other products are very popular in the Japanese market. In recent years, they have gradually entered the China market and opened many stores in Beijing, Shanghai, Shenzhen and other cities.
Brand story
DESCENTE brand, formerly known as Shiben Men's Retail Store, was founded in Osaka, Japan by TAKEO ISHIMOTO, a famous Japanese entrepreneur. In order to promote the brand spirit of Disante DESCENTE, Mr. Ishimoto invited Kazuyoshi Nishimura, a Japanese skier, as a brand consultant and launched a series of ski suits. The trademark Disante DESCENTE was successfully registered in 196 1, and the brand was officially launched at the same time.
On June 1 day, 2065438, Disante DESCENTE announced that DANIEL WU, a famous film actor, was the first spokesperson of the brand in China and the first spokesperson of the brand in China in the world.
Reference to the above content: Baidu Encyclopedia-Disante