Oupai Home Furnishing Group Co., Ltd. was established in 1994. Oupai Home Furnishing Group, with the whole cabinet as its flagship, has promoted the development of related industries, including whole house customization, wardrobe, bathroom, wooden door, soft decoration, whole house and so on. And formed a diversified industrial structure. China is a comprehensive modern integrated home service provider. Oprah Winfrey is a young sub-brand of the group, focusing on young and fashionable home styles. In 2020, the group officially launched a brand new high-end brand BAUNIS Platinum.
Brand development characteristics:
As one of the most successful home furnishing enterprises in the world, Oupai produces and sells 700,000 sets of cabinets every year and exports them to more than 65,438+000 countries and regions. The sales volume ranks first in the industry, and the income scale exceeds10 billion RMB, and it has maintained a good and stable growth. Such a bright report card is inseparable from people's strategy and vision.
In any industry, grasping the consumption trend is a sharp weapon to win, and the home furnishing industry is no exception. With the iteration of consumers and the rise of the new middle class, the trend of consumption upgrading has spread to all walks of life. In the cabinet industry, the more and more obvious consumption feature is that China families pay attention to the origin of life and demand "quality, personalization, functionality and intelligence" for household products.
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