Feng Lan's Huaying Media

Huaying Media, founded in 200 1, is a precise marketing service provider in the real estate and financial industries. After 12 years of operation, it has changed from a simple TV media strategy to an all-media strategy for TV, print, APP mobile media and websites. In the development process, Huaying relies on its mature operation in the market, and through the online and offline all-media coverage of brands such as First Real Estate, wealth management collection and private home style, it has achieved a leap-forward promotion of media value and brand value, and is committed to providing customers with more professional and accurate marketing services.

Interview with Feng Lan

To be a mermaid wandering in the workplace, I have heard the name Huaying Culture before Feng Lan's name. The first real estate broadcast by Shanghai TV's First Financial Channel, Online Life and Shanghai Oriental TV's news and entertainment channel were all planned and produced by the company. Feng Lan is the general manager and producer of this company. Feng Lan's company is located in an avant-garde building on Anting Road in Shanghai's quiet and elegant Xiaoma Road. You can't find the nameplate of the company at the entrance of a huge building. This shows Feng Lan's low-key style. The pipes in the house are painted in striking red and exposed on the wall, which reminds people of the bold post-industrial architectural style of Pompidou Art Center in France.

It all started with the 13 plan. ...

When I first met Feng Lan, I was shocked by her youth. After all, in such a male-dominated society, there are few such young and promising female bosses. Recalling the history of struggle in the workplace for more than ten years, Feng Lan can't help but sigh: "As a woman, you have to work harder than men to get the corresponding results."

Feng Lan's first job was in a famous department store in Shanghai. With her own efforts and cleverness, she spent a year from clerk to section chief. At that time, at the age of 24, she became the only woman and the youngest among more than 20 section chiefs in the company. Now, "send every hundred 10" is a promotion method that Feng Lan came up with at that time and has been used ever since. "Everything is thrown at home except the 13 scheme." So what? Three thick plans let Feng Lan, who has just stepped into the society, know the hardships and difficulties of being a professional woman. That was when she was working in a department store. She wrote the plan for the first time, 13 times before it was passed. "No one told me how to write, and no one wanted to show me the way. My plan was returned again and again by my boss, but I didn't tell me what was wrong at all. " Feng Lan realized at this time that the company is not a school and the boss is not a teacher. No one will take teaching you to help you as an obligation, and everything must be explored by yourself. "I didn't hear a word from the boss until I wrote it for the sixth time. With this sentence, I deliberated repeatedly and finally found a way to write a plan. In this way, after writing for the tenth time, my plan is on the right track. "

After leaving the department store, Feng Lan worked as a planning director and magazine in an advertising company, which laid the foundation for her present career and accumulated quite a lot of contacts and work experience. She planned "1998 Heineken Tennis Open" and "Leslie Cheung Shanghai Concert 2000". From 65438 to 0999, she founded Shanghai Huaying Culture Media Co., Ltd., which grew from the initial six or seven employees to the present scale. The average age of employees is about 28 years old, and most of them graduated from the journalism department of Fudan University.

Feng Lan said that if a woman wants to achieve something in her career, she must "not treat herself as a woman" and overcome the unique personality defects of women-indecision, timidity, sentimentality and so on. In her view, women's working life is about 30 years, of which 20 years is the "golden age". As a female leader, she should appear as a neutral person in the workplace. Rationality, decisiveness and fairness are the criteria she set for herself, because her decision will directly affect the fate of the whole company.

Pink boss's philosophy of life

In Feng Lan's office, you can see a huge oil painting, which almost fills the whole wall. Painting is a sea of colorful flowers, which makes the whole office environment light up at once. Besides, she also keeps two tanks of fish. When she is bored, swimming goldfish makes her feel relaxed.

If her achievements make you think that this female boss in a white suit is a "strong woman" and "workaholic" in the traditional sense, then you are wrong. After busy work, she has her own philosophy of relaxing and enjoying a better life. "If you don't work on weekends, you must leave Shanghai to travel on holidays" is the rule she set for herself.

In daily life, she is a slightly charming woman and occasionally has a childish temper. Like all women, shopping is Feng Lan's favorite thing to do. I often go to Italy alone, and I am happy all day because I bought a well-made and inspiring leather bag.

Besides the clothes and purses that women love to wear, her favorite things to buy are novel stationery: she likes to watch romantic movies, and her favorite is The Story of Little Mermaid. When she is free, she also likes to write essays and poems with colored highlighters, and named her collection Heart Record. Because I am crazy about sweets, I repeatedly tell myself that "figure is the best brand".

Feng Lan is also a book lover. No matter how busy he is at work, every quarter, he must visit the bookstore all day and read the shelves one by one. Once, I bought a book worth 1000 yuan at one go. In her, you can find a temperament that is suitable for both static and dynamic. I like traveling and sports, as well as reading and writing. She hired a piano teacher to learn piano at home. Recently, she is also addicted to playing tennis. She gets up at 6: 30 every morning, plays tennis for an hour and then prepares to go out to work. She said playing tennis is the same as working in a company. "Don't have extra steps, it will affect your performance. As long as the action is in place, the ball must be played beautifully. So is the boss. The more professional the company is, the stronger its competitiveness will be. "

About happiness and love

When it comes to love life, Feng Lan is also generous. She admitted that she was "working smoothly and having a normal relationship". She regrets that in today's society, even the weather can be made, but love can't.

Feng Lan, who is still unmarried, said that she believes in love, but she is more willing to immerse herself in love stories in movies than in real life. "Because it doesn't exist, there is no need to accept the ruthless test of reality."

Feng Lan has always had an unspeakable complex about the story of the prince and princess. Like all girls, she longs for love and loves all good feelings. One night many years ago, Feng Lan saw an old couple in Tiananmen Square. They wore lovers' clothes and snuggled up for a walk. The old man also kisses the old lady from time to time. "I was very touched at the time, and this feeling is as beautiful as a fairy tale."

Although Feng Lan likes to travel alone in most cases, last year's trip to Lijiang, Yunnan, made her feel lonely for the first time. "That kind of pure scenery makes the window in your heart suddenly open. At this time, you know how wonderful it is to have someone around you to watch the scenery! " However, Feng Lan told herself that everyone's happiness is different, and now all happiness can be won, cherished and enjoyed.

Feng Lan intends to travel to the South Pole recently, but all his friends around him regard this great idea as a whimsical impulse. In fact, this is her long-simmering experience plan. "I will definitely go there. Because I want to know, when I am in a polar world of ice and snow, will people's hearts become equally transparent? " She said.