Why should Disneyland and Helen Piano Club cooperate? How do they cooperate?

Helen Piano Co., Ltd. (hereinafter referred to as "the company") signed a license agreement with Walter Disney (China) Co., Ltd. (hereinafter referred to as "Disney"), allowing Disney to use Disney prototypes and trademarks on specific musical instruments and related accessories in a specific period, and authorizing the company to sell licensed products in specific channels.

1. Term of the agreement: 2016 April1-2018 September 30th.

2. Authorized area: People's Republic of China (PRC) (excluding Hong Kong Special Administrative Region, Macao Special Administrative Region and Taiwan Province Province).

3. Prototypes of licensed materials: Disney standard characters, Disney Princess, Frozen and Hero 6.

4. Trademarks included in the license materials: Disney, Disney.

5. Authorized customers and distribution channels:

(1) For the wholesale sales of Licensee:

A sell licensed products to retailers in the region and resell them to the public in the region;

B sell the licensed products to wholesalers in the region and resell them to the above retailers; and

C selling licensed products to online retailers in this area is only for resale to the public in this area.

(2) Retail to consumers:

"Licensee's online store" refers to the retail website operated by Licensee under its own retail brand "HAILUNPIANOS Piano" in this area, provided that the retail website is owned and operated by Licensee.