Kunming Lan Xue, a wholly-owned subsidiary of New Hope Group, is very popular in Yunnan. It is an exaggeration to say that Yunnan people drink Lan Xue milk. As a regional milk brand, Sheran enjoys a good reputation among the public at present, which is also related to its unique positioning.
New Hope Shirley invested nearly 400 million yuan to build three specialized dairy farms, namely Shilin Ranch, Lvliang Ranch and Qijiashan Ranch, which is the largest dairy farm group in Southwest China. Shilin Ranch is the first ecological pasture in Yunnan that has passed GAP certification. The company has also established strategic cooperative relations with more than 40 cow cooperatives, with more than 20,000 cows, all of which have achieved mechanized milking.