1. Enterprise overall strategy (company-level strategy): it is the overall and highest-level strategy of the enterprise, which mainly determines the goals and objectives of the enterprise.
2. Business-level strategy (competitive strategy): it is a strategic plan for operating a specific business. The main problem to be solved is how to compete in each selected business field and improve their competitive position, so it is also called competitive strategy. It is a strategic plan made by operating specific business units under the guidance of the company's overall strategy. For example, the strategy formulated by various business divisions within a large company belongs to the strategy at the business level.
3. Functional strategy: it is the specific implementation strategy of each functional department or special work of the enterprise, such as marketing strategy, production strategy, finance, personnel, R&D strategy, etc. , mainly to solve the problem of maximizing the efficiency of resource utilization.