Whether an enterprise has a clear strategic goal, with the development of the enterprise, the strategic goal will be adjusted at different stages.
1. growth strategy: in the growth and development stage, the company should develop vertically, regionally or diversified in the industry. ?
2. Stability strategy: When the company's business or scale develops to a certain extent, whether to proceed cautiously or keep the business unchanged.
3. Adjustment strategy: The company needs to tap new profit growth points for adjustment, transformation and reversal, and whether the company needs strategic transformation.
Second, formulate the annual business objectives of the enterprise according to the strategic objectives?
Business objectives include the following six aspects:
1. sales target: refer to the company's historical data in the past three years, focus on the implementation of the company's strategic goals, coordinate from top to bottom, and make sales targets according to the industry development trend and corresponding national policies.
2. Cost indicators: The achievement of supporting sales indicators needs to take the financial department as the core and take the lead in organizing and implementing a series of cost indicators, mainly including: raw and auxiliary materials procurement budget, fixed expenses budget, marketing expenses budget, market expenses budget and financial expenses budget.
3. Profit indicator: revenue-cost = profit.
4. Product indicators: form a perfect product system.
5. Customer indicators: clearly refine the company's customer indicators, and classify, screen and manage customers.
6. Employee indicators: Employee indicators also need to be carefully worked out.