The Historical Development of Qingdao Haier Co., Ltd.

Haier group is the world's leading provider of complete sets of household appliances solutions and virtual and real integration channels. Company 1984 was established in Qingdao. Since its establishment, Haier has adhered to the innovation system centered on users' needs to drive the sustained and healthy development of enterprises, and has developed from a small collective factory that is insolvent and on the verge of bankruptcy to one of the largest home appliance manufacturers in the world. In 20 15 years, the global turnover of Haier group reached188.7 billion yuan, with a compound growth rate of 6% in recent 10 years; It is estimated that the profit will be 654.38+08 billion yuan, up 20% year-on-year, with a compound growth rate of 30% in nearly 654.38+00 years, and the compound growth rate of profit is five times that of income.

20 16, 16 On June 8, according to the global retail sales data of large household appliances brands released by Euromonitor, the world's authoritative market research organization, Haier ranked first in the world in 20 15, which is the seventh time that Haier has been ranked first in the world since 2009. At the same time, refrigerators, washing machines, wine cabinets, freezers also continue to maintain the brand retail sales in the world, significantly ahead of the second. Haier has five R&D centers, 265,438+0 industrial parks, 66 trading companies and 65,438+043,330 sales outlets around the world, with users in more than 65,438+000 countries and regions.

20 12 on March 24th, "20 12 National Enterprise Management Innovation Conference" was held in Beijing. Haier's "one-person integrated management based on self-employed entities" stood out in the national 45 1 management project and won the first prize of the National Enterprise Management Innovation Achievement Award. On August 8th, 20 12, the 6th China Brand Festival announced the annual brand China overall evaluation list, and Haier won the "20 12 Brand China Huapu Award", which was awarded for six consecutive years.

12,10 In September, Forbes, an American financial magazine, published the list of "Top 50 Listed Companies in Asia" for 20 12, and China Haier advanced into the top 50 and was shortlisted for two consecutive years. 201Sept.17th,18th China brand value research results were announced in London, England. Haier ranked first with a brand value of 96.28 billion yuan, and was the most valuable brand in China in 1 1 year.

20 12, 165438 10. In October, Haier Group won the "China Management Model Outstanding Award" at the awarding ceremony of "China Management Global Forum and China Management Model Outstanding Award" jointly sponsored by China Management Modernization Research Association, China Europe International Business School, Guanghua School of Management of Peking University and Tsinghua University School of Economics and Management. 201212 February, Zhang Ruimin was awarded the IMD Management Thought Leader Award by IMD Business School in Lausanne, Switzerland.

In March 2008, Haier was selected as the "Top Ten World-class Brands" of the Financial Times for the second time. In June, 2008, Haier ranked 13 in Forbes "Top 600 Most Prestigious Enterprises in the World" and became the number one enterprise in China. In July 2008, Haier Group ranked first in the list of "Comprehensive Leadership of Mainland Enterprises in China" for five consecutive years in the "Top 200 Asian Enterprises" organized by The Asian Wall Street Journal. In 2008, Haier was selected as the "No.1 Brand with Buyer Satisfaction in China" compiled by the World Brand Value Laboratory, ranking fourth. Haier has become one of the world-class brands, and its influence is rising rapidly with the expansion of the global market.

2065438+On March 3, 20051day, Haier released the TV modularization strategy in Beijing, and jointly launched Haier Ali II TV with Alibaba. This is the first time that the two parties have launched a customizable modular TV, and users can upgrade the hardware and software of the TV by replacing the module.