The strategic choices at the company level include growth strategy, stability strategy and contraction strategy. Growth strategy is a strategy oriented to expanding business scope and scale, including integration strategy, diversification strategy and intensive growth strategy.
Stability strategy is a strategy oriented to consolidating business scope or scale, including suspension strategy, constant strategy and profit maintenance strategy; Shrinking strategy is a strategy oriented to reducing business scope or scale, including reversal strategy, divestiture strategy and liquidation strategy.
2. Strategic choice of business units
The competitive strategy at the division level includes three basic types: cost leading strategy, product differentiation strategy and centralized strategy. The criteria for selecting the above strategies include: whether the strategy is suitable for the enterprise environment, whether it meets the expectations of stakeholders, and whether it is feasible from the perspective of enterprise resources and capabilities.
Extended data:
Under modern science and technology, collaboration software's help to enterprise management is reflected in three aspects:
1, build a bridge between strategy and execution: ensure the rapid realization of strategic objectives with super execution;
2. Realize the evolution of management from art to science: control large organizations with scientific management system rather than individual ability;
3. Make management simple and effective: solve the fundamental problems in management with the idea of winning by simple means and winning by winning by strokes.
Based on the investigation and analysis of many excellent enterprises at home and abroad, it is considered that competitive enterprises have outstanding characteristics in internal organization and management leverage, and their execution is faster and better than competitors.
Modern scientific and technological tools help organizations to establish a smooth information exchange system, an effective collaborative execution system and an accurate decision support system through software technology and network technology, focusing on affairs and projects, and adopting advanced management concepts and office methods, thus improving internal management and office capabilities and establishing a coordinated, unified and responsive senior executive team.
Baidu encyclopedia-enterprise management