Adam osborne's Grasp of Market Opportunities

By chance, Osborne visited the Palo Alto Center of Xerox. This experience made him feel that a bigger market was waiting for him. So in 1979, he sold Osborne Associates for nearly100000 dollars, and then established Osborne Computer Company, officially entering the computer market. He proposed to design a portable computer, which is convenient for users to carry around. This product must be light, compact, cheap and durable, and can run commonly used spreadsheets and word processing software. At that time, this concept was very novel, and many companies did not think of it. 198 1 year, the world's first "portable computer"-Osborne 1 came out. This computer is equipped with a Z80 processor, 64K memory, two 5.25-inch floppy drives and a 100K hard disk, with a total weight of only about 24 kg. Osborne priced Osborne 1 at 1795 USD, and there are some most popular softwares on the market, such as Basic, WordStar and SuperCalc. To his excitement, Osborne 1 caused a sensation as soon as it went public, and orders kept flowing, occupying the market rapidly at an average rate of 1 10,000 units per month. A year later, Osborne's sales reached $70 million, and by 1983, the company's income had reached hundreds of millions of dollars.