With the name Shen, which represents Shanghai, you will know how much this software means to Shanghai. It has been nearly a month since Shencheng was launched on September 28, and the number of contracted drivers has exceeded 35,000, which continues to grow. The biggest difference from Didi and other online car platforms is that the online car they choose is not a private car, but a taxi that is already in operation.
Is such an operation the opposite? The core point of the network car is to use flexible private vehicles to move and use the original operating vehicles. What's the point? In fact, for Shanghai, going to Shanghai is a part of urban construction.
In order to meet the needs of different groups of people, Shencheng Travel has launched the function of "one-click taxi calling", which cooperates with the information taxi calling system of Shanghai Municipal Government's practical project "Shanghai Taxi Fixed Waiting Station" to realize online and offline integration. When passengers need to call a taxi, they can go to the nearest taxi waiting station and call a taxi quickly through the "information screen" and "lifting pole" of the waiting station. As long as you press the "Call Car Button", the surrounding cruise taxis will receive demand reminders and go to the call place to take orders as soon as possible.
In other words, you can take a taxi by pressing the button at the taxi recruitment point without using a mobile phone, which is equivalent to making an offline taxi software.
Relevant persons of Shanghai Road Transportation Management Bureau expressed the hope that by fixing the taxi waiting station and trial running the platform of "Travel to Shanghai", the citizens and taxi companies in this city will be guided to form an optimized new mode, that is, booking by internet, calling a taxi at the station, and gradually changing the habit of citizens to invite taxis and stop taxis at will. In the next step, we will continue to expand the construction of taxi waiting stations to form a scale effect, so that citizens can experience the convenience of "calling a car with one button" at taxi waiting stations.
At present, Shanghai will continue to expand the construction of taxi waiting stations. In addition to places with strong demand for taxis, it will also be built in office buildings, hospitals, transportation hubs and other places, so that passengers can better understand the convenience of "one-click taxi calling" at taxi waiting stations.
Not only that, the Shencheng Travel APP can locate the car in real time through the mobile phone, and passengers can make calls without entering the destination. On the morning of June 23rd, 10, Shanghai unified taxi platform "Travel in Shencheng" and Huayang Street in Changning jointly held the activity of "One-click taxi to help the elderly in the community". The staff guides the elderly to use the Shencheng Travel App.
In the coming year, Shencheng's travel plan will enter 50 communities in Shanghai and launch the "Chief Experience Officer of Silver-haired Families" program, with a view to continuously optimizing product functions and bringing convenient and safe travel services to more silver-haired families.
Shencheng Tourism also revealed that they are actively exploring "Community Shencheng Travel Agency" with Huayang Street? Service mode: Set up "taxi-calling points" in cultural centers, community canteens and other elderly gathering areas, and equip special community consultants to call taxis for the elderly to help them achieve more convenient travel.
The process of calling a car is simpler and faster, and passengers who are not good at operating smart phones can easily call a car, which also makes the driver's order more scientific and reasonable. The trip to Shencheng really touched the consumers that Didi and other online car apps could not reach and could not reach.
"There are about 50,000 taxis in the city, and the platform goal is to achieve full coverage." Yuan, general manager of Shencheng Travel, told the reporter that "Shencheng Travel" does not charge drivers' fees and is of a public welfare nature. It is difficult to make a profit, and maintaining a break-even point may be the best state in the future.
"I really don't smoke now, and every order has a reward. The first order is 10, and the second order is 8. I just don't know how long it will last. " When the reporter mentioned Didi, Master Chen, who traveled in Shencheng, said: "Didi has been used for a long time, and it is so high that it is slow to take orders. It is not as good as this Shencheng (Shencheng Tourism). "
I just don't know how long it will last. This is Master Chen's biggest worry. The profit of travel software is the answer that everyone is looking for.
Gao Lizhong, general manager of Dongfeng Changxing, once analyzed that from the perspective of travel, the profit pressure of unilateral business is not small. "Just like (20 19), Didi's market share is 90% and it is still losing money. If it is a loss to stand in an absolute monopoly position, latecomers must explore the profit model and value chain expansion in other related industries. "
Take Cao Cao's behavior as an example, it not only has taxi business, but also covers many product lines such as special car, taxi, green official business, Cao Cao Xing, Cao Cao's walking, etc. And it is developing value-added services such as Cao Cao's special car, luxury car, car rental, charging, big data operation and itinerary interaction. The European travel official said that it will take the online car service as a breakthrough and open up the automotive aftermarket industrial chain through cooperation with finance, insurance, used cars and other businesses.
But for Shencheng's trip, this does not seem to be a problem. If you are looking for the company behind the trip to Shencheng, it is a company called Shanghai Secco Travel Technology Service Co., Ltd., is it familiar? If consumers who often use taxi software in Shanghai must be familiar with Daoxiang Travel, yes, Daoxiang Travel and Shencheng Travel are both from Shanghai Secco Travel Technology Service Co., Ltd.
In Shanghai Secco Travel Technology Service Co., Ltd., 97.86% of the shares belong to Changzhou Secco Mobile Travel Investment Partnership (Limited Partnership), and 90% of the shares of this company belong to Shanghai Automotive Industry (Group) Corporation. We all know that SAIC 100% is controlled by Shanghai State-owned Assets Management Committee.
Therefore, the trip to Shanghai was jointly developed and listed by SAIC and the Shanghai Municipal Government, not only to revitalize the taxi industry in Shanghai, but also to promote the development of Shanghai and make it easier for more people to take taxis. Profitability does not seem to be the most concerned place for travel in Shencheng. At present, its profit model has always been a mystery.
At present, most taxis in Shanghai use SAIC vehicles. To some extent, the purchase with SAIC can alleviate the financial and operational pressures of both parties. Through subsidies from local enterprises and the state, the trip to Shencheng can operate smoothly, but from the perspective of sustainability, no enterprise is born with a loss. In the future, with the increase of recruitment points, advertising business may be merged into it, and it is unknown whether the relationship with taxi companies can also undergo a breakthrough change.
However, from the current point of view, the trip to Shencheng has already pried open Didi's dominance in Shanghai. Although the transportation capacity and users are far less than Didi, we also see the development direction of urban travel APP in the future.
Text/Lin Jiahao
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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.