Thoughts on the Development of Xinjiang Tianshan Cement Co., Ltd.
By optimizing resource allocation, adjusting product structure and integrating market resources, the company has rapidly expanded its scale and greatly improved its core competitiveness. In terms of corporate culture construction, the company has created ideas, systems and identity culture that adapt to the laws of socialist market economy and have the characteristics of Tianshan joint-stock enterprises. In terms of marketing, the company has continuously improved its marketing concept, and its product sales have advanced by leaps and bounds in the new development direction of standardization, specialization and informationization, from single product sales to the establishment of a service network covering the whole of Xinjiang; The development idea of "providing users with the best products and services, and making Tianshan Co., Ltd. one of the best cement enterprises in China" has been determined. At the same time, a perfect finished product logistics and distribution system has been established, which has a huge momentum, built a marketing strategy for a large market, and its strong supply capacity has provided comprehensive protection for customers. Products are widely used in various large-scale projects and key projects.