The Development Strategy of Anzheng Fashion Group

According to the company's medium-term development plan, Anzheng Fashion Group will, on the basis of existing brands, take differentiated and complementary multi-brand management as the path, radiate a broader fashion industry through the extension of product lines and brand lines, and rely on the unremitting pursuit of "fashion taste" and "exquisite quality" to influence and enhance the quality of life of consumers with fashion, aesthetics and quality. By 2020, by optimizing and expanding sales channels and establishing a marketing network system with reasonable layout and efficient operation, the Group expects to realize more than 2,000 terminal stores, and gradually expand overseas markets and launch an international layout; By establishing and perfecting the customer-centered comprehensive marketing management system, the brand management level and single store performance will be continuously improved; Through the development of O2O strategy, we will gradually open up online and offline retail channels, realize omni-channel marketing, and build a retail enterprise with a market of 10 billion yuan; Establish a flexible and independent supply chain system by expanding and upgrading production capacity; Through the in-depth implementation of the integration of the two industries, the level of informationization and the efficiency of production and operation will be improved; Establish a fashion-oriented and market-competitive R&D design system by improving R&D capabilities; By shaping a distinctive safety culture and internal mechanism construction, we will build an excellent team and continuously improve the operational management ability and level; By going to the capital market, we will further strengthen the company's capital strength, improve the governance mechanism and establish a good image of the capital market.