(French: Louis Vuitton, pronunciation: [lwi v? Me? t？ ], usually abbreviated as LV, is a French fashion brand. Founded by Louis Vuitton on 1854.
A century later, Louis Vuitton has become one of the best brands in the field of luggage and leather goods. Now, the brand of Louis Vuitton is not limited to designing and selling high-end leather goods and luggage, but involved in fashion, jewelry, sunglasses, shoes, luggage, handbags, jewelry, watches, famous wines, cosmetics, perfumes, books and other fields, and is famous for its brand name with the initials LV as a luxury label.
On June 6, 20 17, "BrandZ Top 100 Most Valuable Global Brand of 20 17" was released, and Louis Vuitton ranked 29th. Its headquarters is located in the Champs Elysé es in Paris, France.
LV packaging:
Extended data:
I. Introduction to the founder
The founder of Moet Hennessy louis vuitton Group, which specializes in producing high-end luxury goods, is louis vuitton himself. LouisVuitton 182 1 was born in Franche-Comte province in the east of France.
1837, 16-year-old LouisVuitton left his hometown and went to Paris to pack for the nobles. 1852, Charles Louis Napolé on Bonaparte ascended the throne, and Louis Wilton was elected as the queen's royal bookbinder, and he set foot on the upper class.
1852, Louis Vuitton revolutionized the production of flat-top leather cases and opened its first store in Paris. Just like today, his design was quickly copied, and flat-topped square suitcases became the trend.
Louis Vuitton's luggage was first covered with gray canvas. 1896, George, the son of Louis Vuitton, used the abbreviations L and V in his father's name to match the flower pattern, and designed the letter interwoven pattern printed on canvas, which is still famous internationally.
From the initial design to the present, the letter-interwoven canvas bag printed with the unique pattern of "LV" logo has become a fashion classic with legendary colors and Athenian design. /kloc-since 0/00, many changes have taken place in the world, and people's pursuit and aesthetic concepts have also changed, but Louis Vuitton is not only famous, but also maintains unparalleled charm.
Second, the development process
1, Louis Vuitton's trip to Paris and brand building
1835, the legend of Louis Vuitton began with a hiking trip through Qian Shan. 1835, Louis 14 years old? Mr. Vuitton bid farewell to his hometown in Switzerland and walked 250 kilometers to Paris to break the world. He went from an apprentice to a luggage craftsman to a chief assistant, and finally became a luggage expert trusted by Queen Eugenia.
1854, Louis? Mr. Vuitton founded his own company and opened his first shop on the 4th Street (today's Capuchines Street), a famous section of Paris. The location is just a stone's throw from Vandom Square and the opera house built later.
2. Creation of Asnier Studio and Travel Wardrobe
1859, with the popularity of a brand-new flat-cover poplar suitcase launched by Louis Vuitton, the market demand is increasing, and the workshops in Paris are no longer enough. 1859, Mr. Louis Vuitton decided to move the production line to Asniers, a suburb unexplored by impressionist painters. ?
1875, fashion master Charles Frederic Voss told Louis? Mr. Vuitton customized a suitcase in order to properly place fashion items during the trip. After repeated sketches and discussions, this wardrobe-style suitcase with straight sides was finally born, and at the same time, it also opened the brand personalized suitcase customization service.
3.Keepall, Speedy and Alma handbags were born.
1930, in the 1920s and 1930s, the soft travel bag officially entered the elegant hall. The birth of Keepall handbag is not only a pioneer of modern travel bags, but also a symbol of fashionable and relaxed weekend holiday fashion, and later became the favorite of many elegant travelers in the world. From 65438 to 0930, as one of Louis Vuitton's most famous classic handbags, Speedy almost became one of Louis Vuitton's symbols and the most interpreted handbag style.
Many artists use Speedy handbags in their artistic creation, which also makes this classic design style always full of vitality and become the favorite of fashion girls! 1934, the prototype of Alma handbag came from 1934, and the third generation of this brand was passed down to gaston. Squire handbag designed by Mr. Vuitton.
The word Alma comes from Place de L'Alma? Alma Square, located at the intersection of Meng Tian Avenue and Seine River in the center of Paris. Consistent with the name, Alma handbag is simple, elegant and unique.
4. Shanghai Louis Vuitton Building
1867, Louis Vuitton participated in the Paris World Expo for the first time. 20 10 in may, Louis Vuitton appeared in the French pavilion of the Shanghai world Expo, which continued the glorious tradition for nearly a century and a half. 20 1 1 Time Travel of Art is the first time that the National Museum of China has cooperated with the brand and exhibited it.
Along the time line of brand development 150 years, the exhibition vividly reproduces brilliant moments and leads visitors into a time-space journey about art. In 20 12 years, following the artistic core of brand travel, the first Louis Vuitton House in China was unveiled in hang lung plaza.
This four-story space includes the most comprehensive series of products for men and women, as well as high-end products including Haute Maroquinerie's high-end leather goods customization, men's series customization and Mon Monogram personalized customization, providing customers with the most luxurious shopping experience.
References:
Baidu Encyclopedia-Louis Vuitton