Yi Kai automobile products cover cars, SUVs, MPV, CROSS and other fields.
Brand naming
Chinese name: Yi Kai.
Yi Kai: (Wings of Victory) "Kai" means victory and triumph, and "Wing" means Wings of Victory.
Kay: The wind is blowing from the south.
(From: The Book of Songs, Brave Wind and Open Wind) Interpretation: A breezy breeze blows from the south, nourishing everything.
Wings: vigorous wings, (from: Selected Works of Song Yu) Interpretation: Flying high is a metaphor for people's excitement.
English name: COWIN
CoWIN: Similar to the pronunciation of "Yi Kai", "CO" stands for hand in hand; "Win" means to win, achieve and succeed.
COWIN means "hand in hand, United as one".
Logo interpretation
The logo evolved from the enterprise name, meaning "Wings of Victory".
V-shape represents victory, triumph and value, which shows that realizing customer value and social value is the way for enterprises to realize self-value.
The "wing" is the wing of soaring, which indicates that the enterprise is vigorous and soaring.
slogan
Dynamic, not only from the appearance, but also from the inside and outside. With innovative intelligent internet technology and thoughtful humanized service, it brings unprecedented connected car life. Yi Kai redefines the cars needed by the younger generation of internet, which are not only durable, but also have brand-new solutions in fashion customization, internet technology and power control.
Feeling: Enjoy life easily.
Sharing: homophonic "sharing".
Among them, "contention" means "one after another", which refers to everyone, including relatives and friends.
In addition, "competition" means "colorful", which expresses the diverse and colorful living conditions of consumers.
"Sharing" is a state of life, and everyone agrees to share happiness and achievements.
Enjoy: Enjoy, Bear.
Sharing is not only a car, but also love, care and understanding of colorful life.
: a little insight, a little progress, a little sharing.
Yi: the homonym "e" means "easy", which is simple because of technology and easy because of technology.
Life: product positioning.
Simple life: simplify life.
Better technology makes life easier.
Trivial driving is gradually being simplified by brand-new technology, and "easy life" also shows a promise to consumers.
Rationality: FMV (Fit-Fashion Information-Technical Vehicle)
Rational positioning under brand proposition is the basis of brand perception and experience.
brand image
Innovators who are committed to building smart connected cars that young people love.
Intelligent interconnection is the core feature of Yi Kai products. Yi Kai will apply more intelligent interconnection technology innovation to its products, so that users can feel the car experience beyond reality. Yi Kai brand is displayed to everyone with this attitude.
Brand tonality
Young, innovative and true.
Yi Kai is a brand-new brand that is young and full of energy. It is committed to creating intelligent, interconnected and practical products with brand-new driving experience for users through the development and application of advanced technology.
With a down-to-earth and sincere attitude, we will close the distance with consumers and create a brand-new image.
Brand audience
The younger network generation can choose freely, realize themselves and be willing to share.
Ta, mainly aged 20-32, belongs to the younger generation in China and enjoys unprecedented affection. They grow in step with the development of Internet technology, bathed in various scientific and technological achievements, and their lives can no longer be separated from the Internet. This background and growing environment make them yearn for a free life, eager to prove themselves, and more willing to let everyone pay attention to their existence. They are the pride of this era!
Yi Kai Bao Zhong
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Noun interpretation
Yi Kai crowdsourcing: initiated by Yi Kai Automobile, facing the global public, guided by "user thinking", with "active best experience value" as the core, based on fully opening up the technology research and development platform to the public, we will work with * * * to create a nationwide car-making movement that truly meets the needs of consumers.
Background significance
Yi Kai Auto broke through the traditional formula of "building a car behind closed doors" in the automobile industry, and completely realized "user thinking orientation". With the participation and promotion of a wide range of people, it has created a brand-new automobile product experience of "intelligence, interconnection and reality" for young people in the era of mobile Internet, thus meeting the most real needs of the target population to a greater extent.
Yi Kai Auto takes Internet thinking as the starting point for innovation, takes the new crowdsourcing model integrating big data, cloud platform and wisdom as the main research and development means, and takes intelligent interconnection as the product core, leading it into the automotive 3.0 era.
Vehicle type characteristics
Yi Kai's first crowdsourcing production model, Class A Cross, will comprehensively involve the appearance design, space design, interior design, UI design and intelligent interconnection system design of the new car through crowdsourcing mode.
Main significance
Change the traditional production mode of "building cars behind closed doors" of automobile enterprises and build an automobile ecological chain with "the most real needs of users" as the core.
It has created a new and innovative operation mode for automobile enterprises, changing from heavy assets to light assets, and the operation is more flexible and accurate.
Main model
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This car series is specially designed for users who pursue fashion, intelligence and exquisite life.
The SUV series is made for users who pursue a comfortable and leisurely life.
MPV series is made for users who pursue a mature, stable and diversified life.
CROSS series is made for users who pursue cross-border culture and frontier life.