Payment Mode of Electronic Payment System _ Introduction of Electronic Payment Mode

Electronic payment is not a new concept. Since China Merchants Bank 1998 first introduced online banking, people began to contact online payment, online transactions and mobile banking. At present, the bank's electronic payment system is undoubtedly the dominant force, but the bank itself does not have enough motivation and energy to expand the participation of small and medium-sized businesses in different industries in electronic payment. Therefore, non-bank enterprises begin to enter the field of payment, and they are usually called third-party electronic payment companies. At present, there are mainly four modes in China: payment gateway mode, self-built payment platform mode, third-party advance payment mode and multiple payment means combination mode.

1, payment gateway mode

Payment gateway mode refers to the mode that some third-party payment companies with strong bank interface technology connect merchants and banks respectively in the form of intermediary, thus completing electronic payment for merchants. Such third-party payment companies include online banking, Shanghai Huanxun and Beijing Shouxin. They are only the channel from merchants to banks, not the real payment platform, and their income is mainly the share obtained from the second settlement with banks. Once merchants and banks are directly connected, this model is easy to be abandoned because of its low added value.

2. Self-built payment platform model

Self-built payment platform mode refers to the mode that large e-commerce companies with large user groups mainly create or build their own payment platforms. The essence of this model is to use the created payment platform as a credit intermediary to temporarily keep the payment for the buyer and seller until the buyer confirms the receipt. This kind of guarantee can control the transaction risk of buyers and sellers, mainly solve the security problems in the transaction, and easily ensure the loyalty of consumers. Companies adopting self-built payment platform mode include Taobao, Yi Bei, HC, PayPal, etc. This payment platform mainly serves the main business of the parent company, and its development also depends on the scale of the parent company platform.

3. Third-party prepayment mode

The third-party prepayment mode refers to the mode that a third-party payment company advances funds for the buyer or sets up a virtual account. It completes the payment of online transactions through the accounts opened by buyers and sellers on the trading platform and virtual funds as the medium. Such companies include 99bill and Yeepay.

4. The mode of combining multiple payment methods.

The combination mode of multiple payment means refers to the mode that third-party electronic payment companies provide payment platforms by means of telephone payment, mobile payment and online payment. In this mode, customers can make electronic payment by phone, SMS or bank card.