1. The principle of information transparency:
A fund company shall provide investors with sufficient, accurate and timely fund information, including the investment strategy, risk-return characteristics and expenses of the fund, so as to ensure that investors understand the nature and risks of fund products.
2. The principle of appropriateness:
Before selling products, fund sales personnel should understand investors' risk tolerance, investment objectives and investment period, provide investors with product suggestions that meet their actual needs and tolerance, and ensure that products match investors' risk preferences.
3. The principle of not misleading:
Fund sales personnel shall not use false propaganda, exaggerate income or conceal risks in publicity and marketing, and shall not mislead investors to ensure that the information is true, accurate and complete.
4. Compliance principle:
Fund companies and sales organizations shall strictly abide by relevant laws, regulations and policies, ensure that fund products are legal and compliant, follow market rules, and shall not engage in insider trading, market manipulation and other illegal acts.
5. The principle of cost transparency:
The fund company shall clearly inform investors of relevant expenses, including subscription fees, redemption fees, management fees, custody fees, etc. To ensure that investors understand the investment cost.
6. Risk disclosure principle:
Fund companies should fully disclose the investment risks of fund products to investors, including market risk, credit risk and interest rate risk, and help investors fully understand the risk situation.
7. Privacy protection principle:
When collecting, using, storing and processing investors' information, fund sales institutions shall follow the principle of privacy protection to protect investors' personal privacy.
8. Principles of investor education:
Fund companies should carry out investor education activities to improve investors' financial knowledge, enhance their risk awareness and help investors make wise investment decisions.
9. The principle of continuous service:
Fund sales institutions shall establish and improve the customer service system, provide continuous services for investors, including regular reports, customer consultation and investment suggestions, and help investors do a good job in investment management.