The main reasons for this difference are as follows: First, the location and scale of 4S stores have a great impact on profitability. In the bustling business district or 4S shop in the city center, because of the large flow of people, customers are more likely to contact with it, so the profits are relatively more. Secondly, the marketing strategy of 4S stores will also affect profitability. Through effective promotion and advertising, 4S stores can attract more potential customers, increase sales, and then increase profits. Finally, the sales of models will also affect profitability. If the models sold in 4S stores are more popular, the sales volume will naturally increase, thus bringing more benefits.
In order to improve the profitability of 4S stores, we need to pay attention to the following aspects. First of all, choose a good location, as close as possible to the bustling business district or downtown. Secondly, we should design a complete set of marketing strategies, including advertising, promotion and customer relationship maintenance. Finally, we should pay attention to the sales situation of car models, adjust the sales strategy in time according to the market demand, and improve the sales volume and profitability.
In short, the profitability of Volkswagen 4S stores in one year is not fixed, and it is influenced by many factors. In order to improve the profitability of 4S stores, it is necessary to start with site selection, marketing strategy and vehicle sales, and constantly optimize and improve them in order to gain an advantage in the fierce market competition.