1903 19 in may, david buick founded Buick motor company with the help of Brisco Stig. 1908 produced 8820 vehicles, ranking first in the United States, and set up general motors company with Buick as the center. Buick division is the second largest division of General Motors. Buick has the characteristics of high horsepower, individuality, practicality and maturity. Buick logo logo logo is a three-sided shield, and its arrangement gives people a feeling of high starting point and continuous climbing, symbolizing a spirit of positive progress and continuous climbing. The word Buick is the name of david buick, the founder of the company.
2. Chevrolet car
Chevrolet's international brand pedigree has been passed down for nearly a hundred years, and it is the largest selling brand of GM in the world. Since 19 12 launched its first product, the total global sales have exceeded 1 100 million. In 20 12, Chevrolet's global sales exceeded 4.95 million, a record high. As the most international and popular brand of GM, Chevrolet has strong technical and market resources. Chevrolet brand positioning is a popular and trustworthy international automobile brand.
3. Cadillac
1902, Cadillac was born in Detroit, which is known as the American automobile city. In Webster's dictionary, Cadillac is defined as a synonym for "the best and most prestigious thing of its kind"; It is honored as a "world standard" by the Royal London Automobile Club, which has always been known for its pursuit of ultimate dignity. Corolla and shield are the permanent symbols of Cadillac. What is different, however, is that since the birth of Cadillac logo, the design of its corolla and shield has been constantly changing in different times, as many as 30 times in a hundred years.
4、GMC
GMC trucks first appeared as nameplates at the New York International Auto Show in 19 12, when GMC produced 372 trucks. GMC, formerly known as "Fast Motor Company", was acquired by General Motors in 1909 and merged with the later acquired "Reliance Automobile Company" to form General Motors Truck Company. During World War II, GMC produced 600,000 trucks for the US military. 1960, GMC began to transform to produce its own trucks, and in that year, it launched the brand's first full-size pickup Sierra.
5. aubert
Opel Automobile Company was founded in 1862, named after its founder Adem aubert. This company originally produced sewing machines and bicycles. 1897 started automobile production, and 1923- 1924 built the first assembly line with a length of 45M in Germany, and the output soared. Due to the rapid production and serious economic difficulties, General Motors of the United States took the opportunity to acquire 80% of the shares of Aubert (Opel) with 1929, and it is still a subsidiary of General Motors of the United States. The logo of Opel car is "lightning" pattern, which shows that the car is flying like lightning and shows off its research results in aerodynamics.
6. Bao Jun
On July, 2065438+00 10, SAIC-GM-Wuling, one of GM's joint ventures in China, officially released a brand-new passenger car brand "Baojun Automobile", which marked that the leader of China mini-car began to formally enter the booming car market. Baojun takes the meaning of "a beautiful horse", the brand positioning is "a reliable partner", and the brand spirit is "optimistic, enterprising, steady, reliable, smart and confident", aiming at providing users with "valuable automobile products that they are proud of when they own" and "with international quality and high reliability, the ownership cost and use cost are low, so as to maximize the ownership value of customers and exceed their expectations"
7. Wuling
Wuling is a registered trademark and brand of liuzhou wuling Automobile Co., Ltd. The logo has been fully authorized to SAIC-GM-Wuling. Wuling is a famous brand in China automobile industry, and it is as famous as Chang 'an in the mini-car market. When cars enter people's lives, they bring more joy and pride to the owners. However, among the ordinary people in China, there is a group who regard the seemingly insignificant "car" as their closest partner, and always sigh when looking back. Because year after year, this partner struggled with herself, witnessed too much bitterness and experienced too much emotion. "Wuling" is one of the brands that integrate into the life track of this group to the greatest extent.
8. Horton
Horton is a brand that Australians are proud of. This brand has been used in Australia since 1856. At that time, holden was mainly engaged in the manufacture of transportation and metallurgical supplies. 19 18, Horton Company designed and manufactured car bodies for customers for the first time, and then gradually set foot in the automobile manufacturing industry. 193 1 year, GM Australia and Horton merged to form "GM-Horton Company". 1936, the company set up its headquarters and production, service and sales departments in Melbourne, and started the rapid development of Australian automobile production.
9. vauxhall
Vauxhall Automobile Company 1903 began to manufacture automobiles, and 1925 was acquired by American General Motors Company and became a subsidiary of General Motors Company. It is a large-scale automobile manufacturer in Britain.
General Motors Corporation (GM) was founded in June 65438+September 65438+June 0908. Since william durant founded American General Motors, General Motors has produced and sold Chevrolet, Buick, GMC, Cadillac, Baojun,? Horton and Wuling brand models and provide services. In 20 14, the full range of GM's brands sold well in more than 20 countries and regions, including electric vehicles, mini-cars, heavy-duty full-size trucks, compact cars and convertibles.
Its logo GM is taken from the first letter of the first two words of its English name (General Motors). The trademarks of various models of General Motors adopt the trademarks of the company's subordinate departments.
The predecessor of General Motors Company is Buick Motor Company founded by david buick in 1907. William C. Durant, the largest carriage manufacturer in the United States, acquired Buick Motor Company in 1908, became the general manager of the company, and introduced Model C. In order to promote this kind of car, Durant quickly established a distribution network and attracted a large number of orders-far exceeding the company's production capacity.
Extended data
GM's electronic starter is unique. The inventor of this device is Charles "boss" Kettering, a famous inventor and researcher. He applied this invention to Cadillac in 19 12. The advent of electronic starter is still recognized as the most influential automobile innovation in the twentieth century.
A few years later, General Motors Financial Services Company (GMAC) initiated a brand-new business model, called retail finance.
With the appearance of the first design work 1927 LaSalle by the famous designer Earle (the father of automobile design), GM has entered a new development era, and the automobile is no longer just a means of transportation.
GM has established 65,438+02 joint ventures and 2 wholly-owned subsidiaries in China, with more than 58,000 employees. GM imports, produces and sells a series of products from Buick, Cadillac, Chevrolet, Opel, Baojun, Wuling and Jiefang brands in China, ranking first among all multinational auto companies in China. In 20 12, the sales volume of GM and its joint ventures in China was 2,836 128 vehicles, up by 1 1.3% year-on-year.
References:
General Motors-Baidu Encyclopedia