Experience sharing of business strategy (1) Analysis of alternative strategies;
1, total cost leading strategy
The key point of this strategy is to maintain the relatively low cost of products by controlling the total cost, which requires enterprises to have comparative advantages in cost control, such as procurement control management of raw materials and packaging, cost management of production process, human resource management, equipment management and so on. This strategy is suitable for the current accounting system and operation mode of * * * Company.
2. Centralized strategy
Many successful SMEs often adopt this strategy. This strategy is to avoid confrontation with powerful big companies and often focus on a certain market. In this regard, * * * has done a good job in the early stage. At present, we still have to adopt this strategy, and we can't plant widely and harvest less.
3. Differentiation strategy
Most successful large enterprises adopt this strategy, which is also a better choice for * * * at present. Differentiation refers to the difference between an enterprise and similar competitive products through acquisition? Selling point? Seek the lasting competitiveness of products. As mentioned in the threat analysis, food and beverage products? Hardware? It is difficult to differentiate itself, so we can only create greater differentiation in business strategy, such as creating consumers' brand preferences with brand image and popularity (although the products are the same). Unique sales service network, novel and unique promotion means, patented personalized packaging, unique and extraordinary management mode and development strategy.
4. Adaptive strategy
With the change of market environment, constantly adjust the business direction and objectives of enterprises, instead of deliberately choosing one of the above three, or? A strategy without a strategy? . This is also the best choice for the company at present. The company as a whole has no advantages, but it has advantages in some parts or a certain link, or a certain aspect, or a certain region, or a certain period. Even if a single individual has advantages, it is necessary to take it as the center, quickly incubate a single whole, build local core competitiveness, and thus drive the overall competitiveness of enterprises.
(2) the establishment of the overall development strategy
1, implementation? Eight transformations? Manage and build a take-off platform.
(? Eight transformations? Refers to: standardization of work, standardization of process, digitalization of management, specialization of talents, positioning of marketing, socialization of image, humanization of team and militarization of action)
2. Make use of intangible assets such as brand advantage, network advantage, R&D advantage and management advantage to seek the horizontal direction in the industry extensively.
Joint, with limited funds in a short period of time to rapidly expand the business scale and variety of enterprises, consolidate and constantly improve? ***? Position in the industry.
3, change the business philosophy of the enterprise, change the business goal from the pursuit of short-term profit maximization to the pursuit of long-term asset appreciation (including intangible assets) maximization, so as to win the full support of all relevant groups in the business operation, such as dealers, consumers, employees and other community organizations, and promote the development of the enterprise from? Profit from the issuance? Change from master to master? Profit from innovation? It mainly includes strategic management, technology, products and marketing. All-round innovation.
Business strategy experience sharing (1) overall business strategy? The first level (also known as the company level or head office level business strategy) overall strategy:
On the basis of in-depth investigation and study of the internal and external environment of the enterprise, and comprehensive analysis of the main factors such as market demand, competition, resource supply, enterprise strength, national policy, social demand, etc., the command is determined, and the planning and strategy to guide the overall and long-term development of the enterprise are determined.
Classification:
A. The operation of the enterprise (development type; Stable type; Compact)
B. Business areas (specialization; Diversification)
C. The subjective and objective conditions for enterprises to formulate business strategies are different (conservative; Reliable type; Risk type)
D. Enterprise resource allocation and growth mode are different (extensive; Dense)
(2) Division strategy? Level 2 business unit strategy:
Under the guidance of the overall strategy of the head office or group company, the business unit makes a long-term plan and overall plan for the development of a business in order to realize the development goal of the head office.
(3) Functional strategy? Third-level functional strategy:
Sub-strategy, also known as sub-strategy, refers to the long-term planning and master plan formulated to ensure the realization of the overall strategy and business unit strategy of the enterprise, and makes use of various professional functions to enable the enterprise to carry out business activities more effectively to meet the requirements of the internal and external environment.
(4) the content system of business strategy
(1) strategic thinking (commander-in-chief, soul, guiding role)
(2) Strategic objective (the core of strategy)
(3) Strategic focus
(4) Strategic policy (comprehensiveness, singleness, purpose and means)
(5) strategic countermeasures (also known as business strategy)