In a blink of an eye, one year is coming to an end and a new year will come. The following is the model essay I compiled for readers by looking up the model essay in the dictionary and the relevant information about the future work prospects. I hope it will help readers and friends.
Seeking truth from facts, pioneering and innovating, let the future of our XXX company be wonderful and full of passion! !
After the establishment of the marketing department, it must go through six months' experience. In the early days, it may be composed of some business elites outside the industry. Only with the support and cooperation of the leaders of relevant departments of the company can the level of business personnel in the marketing department be continuously improved and the team building be relatively solid. After the establishment of the marketing department, the amount of information that can be followed up will also increase.
After the establishment of the marketing department for half a year, business personnel will flow, and at the same time, it will bring certain economic losses (including invisibility) to the company, and many of them will have great opportunism orientation. At this time, we must think about their actions! If greening companies want to make great progress and development, they must enhance their core competitiveness. Starting from the marketing department itself, they should first guide the values of business personnel, and then their business skills, so as to change their understanding of products, services, quality, cost, marketing and technology of enterprises.
What are the company's current advantages? The company has a united and diligent leadership! ? No? ! ! ) after the establishment of XXX company, how to develop at an extraordinary speed? It is the highly unified thinking of the leadership and its own technological advantages that will continue to develop in the next century!
Through the marketing analysis of the same industry, the forecast analysis of the industry market in 20xx and the review of the marketing work, I am very optimistic about the marketing market of XXX company, and I am confident to achieve the following main marketing objectives. (Marketing target for the first year)
1. Contract signing amount of core business projects:1.50 million yuan (Shenzhen 80 million yuan, Huizhou 30 million yuan, Dongguan 30 million yuan, other cities1.50 million yuan or more). Core business contracted volume: 350,000 square meters.
II. Repayment amount of core business project contract: 65.438+0.20 billion yuan.
Three. Gross profit margin of core business engineering contract: 20%.
Fourth, break through the cooperation with brand developers such as Vanke, China Merchants, Gemdale, China Shipping and CITIC. , and strive to make the real estate projects built by brand developers account for more than 5% of the total contracted amount in 20xx.
The above marketing objectives must be achieved through the following ways and practical measures:
First, integrate the organization.
According to the adjustment of the company's organizational structure and management mode, it is suggested that the organization of the marketing department should be adjusted accordingly, so as to make the organization's command and management more centralized, the functions and responsibilities more clear, the management personnel more detailed, the operation more efficient and the support services more in place. The marketing department consists of the Ministry of Commerce (pre-settlement, bidding), the business department, the after-sales service department and the office.
The Ministry of Commerce is responsible for market research, project settlement, quotation, contract, sample model, audit and cooperation with project settlement, and has set up full-time staff to be responsible for surrounding business services, ordering and documentary work.
The business department is responsible for management, training, recruitment, deployment, performance appraisal, core business development, business support, service, payment and settlement, sales channels and customer management.
After-sales service department is responsible for engineering repair, maintenance, customer return visit, customer complaints, customer satisfaction survey, a small number of sample construction, deferred business payment after the completion of the company and so on.
The marketing center is equipped with assistants, who are fully responsible for the realization of the company's marketing objectives, marketing planning, market analysis, making sales plans, determining sales strategies and formulating various rules and regulations. (Managers of the Ministry of Commerce and the Department of Commerce may have a part-time manager or a supervisor to replace the manager).
Merge the original business department, budget department and marketing department into a marketing center, which is convenient for unified command and efficient operation.
Second, improve the quality of business personnel.
During the year, the performance of existing business personnel was comprehensively evaluated, the backbone of business was retained, and a number of business personnel with little development potential were eliminated. After realizing the "reshuffle" of business personnel, strengthen the comprehensive training of the quality of new business teams.
Break the framework of the original marketing management mode, and comprehensively adjust the salary, commission and management mode of business personnel according to the current market situation and company status (the base of commission point for employees in the same industry is above 2%, which can be considered as a reference). The new management method will be more encouraging and strict, so that those who have business ability and achieve high-quality business will have higher income and higher enthusiasm, and realize double profits with the company, so that those business personnel who want to muddle along in the greening company can't stay at all.