New Weekly is a magazine sponsored by Southern Publishing Media Co., Ltd., which was founded in August 1996. Positioning itself as "China Latest Lifestyle Weekly", it is committed to becoming an opinion provider, information integrator, visual developer and media operator of the times. As one of the central authoritative magazines, New Weekly has a high influence and popularity in China's periodical market. Always pay attention to and record social changes, and provide in-depth analysis and comments from a keen and unique perspective. New Weekly, also known as the birthplace of media topics, plays an important role in guiding public opinion.