The price of domestic manufacturers' mobile phones is now around 2000 yuan, and there is still a net profit of 10% ~ 20%. The gross profit margin should be around 30%, so do you think the gross profit margin of Apple, which is nearly twice as expensive as domestic mobile phones, will be lower than this figure? The gross profit margin of Apple's mobile phone should be above 40%, no problem. Its net profit is at least higher than that of domestic manufacturers' mobile phones, because the chip is developed by itself. He doesn't need to pay others for this use, the system is his own, and he doesn't need to pay for this use. In fact, it is not as high as we thought.
Completing an Apple mobile phone production line is not enough to support all its profits. What about Apple Computer? Apple computers are all more than 10000 yuan, which is relatively cheap. Then Apple's tablet is also very popular, because Apple's tablet supports three-terminal login, and it doesn't matter if the tablet and mobile phone log in at the same time. And Apple's headphones. An Apple mobile phone costs about 1500, and I went public. 500 yuan is basically the price of headphones made by domestic manufacturers, so the profit of each product line of Apple is relatively high, and the low profit has long been eliminated.
Apple not only has these product lines that we contact, because our domestic mobile phone market is basically divided into four parts, Huawei, OPPO, Xiaomi, vivo, and the United States even said that Apple mobile phones occupy a considerable market share in the world market. Although Apple's market share in China has declined in recent years, its influence in the world can not be ignored.