Actually, it's normal to think about it. Meitu is listed as a single tool company. Although it has a large number of users, it has driven the economy of network celebrities, but its profitability is very general. Single-use tools are easy to be cracked and turned into free software, and the sales of Meitu mobile phones are also average. In this case, Meitu earned word of mouth and popularity, but it was not profitable. From the financial data, Meitu's revenue in 20 13 was 86 million yuan, which increased to 750 million yuan in 20 15, but the loss amount expanded to 2.2 billion yuan. Excluding the fair value loss of convertible redeemable preferred shares, as of the end of June this year, Meitu's accumulated loss in three and a half years exceeded 1 1 billion yuan. How do the market and shareholders value such a company that has suffered losses for years? Shareholders choose stocks for profit. If it is not profitable, the financial statements will be in a mess. Of course, no one will choose you, and the stock price decline is inevitable.
If a tool company like Meitu wants to turn losses into profits, it can only expand more businesses and rely on Meitu's brand to cover more fields. In the future, Meitu will try more business models, and Meitu can increase its income from online advertising, e-commerce and Internet value-added services. In addition, a social e-commerce platform has been launched, trying to connect users, online celebrities and fashion brands, increasing paid value-added services of American live broadcasts, and launching senior members and mobile games. These methods will increase Meitu's income, thus achieving profitability, and will eventually be favored by netizens, and the stock price will also reverse.