Different from other companies' bell ringing, on the day of listing, three squirrels handed over the bell ringing ceremony to the brand IP-three squirrel dolls came on stage to complete it. As of today's close, the share prices of the three squirrels rose to 2 1. 14 yuan, up 44.0 1% compared with the issue price of 14.68 yuan, with a total market value of 8.477 billion yuan.
Three Squirrels Co., Ltd. was established in Wuhu, Anhui Province on 20 12. Its main products cover nuts, bacon, dried fruits, puffed snacks and other leisure snacks. Since the three squirrels were founded seven years ago, they have sold more than 20 billion yuan of nut snack products.
Since its establishment seven years ago, Three Squirrels currently have 12 categories and more than 500 SKUs. In addition to entering the mainstream e-commerce platform, the three squirrels also have more than 80 self-operated "food stores" and more than 80 "squirrel stores", and expand the offline retail market through Ali Retail and Squirrel Alliance stores.
According to public information, the operating income of three squirrels in 20 16-20 18 was 4.423 billion yuan, 5.554 billion yuan and 7.1000 billion yuan respectively, achieving year-on-year growth of 1 16.47% and 25. The net profit during the period was 237 million yuan, 302 million yuan and 304 million yuan respectively. From 20 17 to 20 18, the net profit of three squirrels only increased by 2 million yuan, and the growth rate almost stagnated.
China's snack industry is in a period of rapid growth. The Report on the Development of Snack Industry under the Background of Consumption Upgrading issued by the Circulation Industry Promotion Center of the Ministry of Commerce shows that from 2006 to 20 16, the total output value of China's snack industry increased from 424.036 billion yuan to 2.2156.4 billion yuan, with a compound annual growth rate of 17.98%, with an increase of 422.438+.
However, the concentration of snack industry is still very low. Even with today's scale, the market share of three squirrels is less than 1%. In terms of channels, the distribution of online and offline channels of different brands is obviously differentiated: I miss your online and offline direct sales and franchise stores, mainly specialty stores and supermarkets, and fill in the shortcomings of online channels by acquiring Baicaowei. However, the offline expansion of Baicaowei is still in its infancy, and direct stores are only trying in the surrounding and surrounding prefecture-level cities of Hangzhou.
For the three squirrels, after the slowdown in e-commerce growth, they are now trying to vigorously lay out offline channels. According to the prospectus, the three squirrels plan to use the raised funds for the layout of 65,438+000 stores during the two-year construction period, mainly in second-and third-tier cities.
"We have been exploring offline for the past three years, but we have never finalized its model." Zhang Liaoyuan, founder and CEO of Three Squirrels, predicts that the offline market income of Three Squirrels will be about 400-500 million yuan in 20 19. In 2020, the product chain, supply chain and business chain will be reshaped based on offline scenes and consumer demand.