Small investment is not necessarily low risk.
At this joining exhibition, there are many catering projects with an investment of 654.38+10,000 yuan or even less than 50,000 yuan. A project named "Wangzheng Beef Noodle Restaurant" is particularly eye-catching because of its low threshold of more than 50,000 yuan. Its joining fee is only 1 1,000 yuan, and it claims: "The labor cost can be minimized, and the kitchen only needs 1 person." There is also a project called "Love Will Win", whose name is obviously imitating Pizza Hut. Its business scope is similar to McDonald's and KFC, but the investment is 654.38+10,000 yuan. Compared with KFC, which invested more than 5 million yuan, and Dicos, which invested more than 1 10,000 yuan, the low threshold of "Love Will Win" is full of temptation, which makes many investors on the scene eager to try.
However, in the face of these so-called "small investment, high profit" projects, most investment experts have reservations. Chen Shi, general manager of Beijing Kailangbosi Consulting Co., Ltd. believes that the low franchise fee means that the headquarters earns less franchise fee, and the investment for supporting the opening of the store is relatively limited, and the support of the headquarters is an important guarantee for the long-term survival of the franchise stores, which requires investors' careful consideration. In other words, the lower the threshold, the better for franchisees. On the contrary, the franchise fees of some mature brands that have been baptized for many years are rising. For example, the initial joining fee of Malan Lamian Noodles was 6.5438+50,000 yuan, which has grown to 200,000 yuan now.
You and I Venture Network News: Small investment may not be low risk. Chen Shi reminded investors that for some franchisees who invest little in fast food, their business risks may be higher than those who invest a lot.
Western-style fast food rising stars are favored.
Mr. Wang in Bigger booth got the investment information of several catering brands. He prefers China brand, and he thinks China people are more likely to accept the taste of China food. For example, the investment of Chinese food brands such as Hometown Meat Pie and Liu Xiumian is generally between 200,000 yuan and 300,000 yuan, which is more easily accepted by small and medium investors.
Compared with KFC, Ubuntu Coffee and other Western-style fast food brand projects with an investment of 6.5438+0 million to 2 million yuan, Chen Shi, who often makes project inspections, pays more attention to some rising stars, such as Baifu Restaurant and Bigpizza. "They not only have certain characteristics, but also form a set of management experience that is easy to popularize."
Chen Shi believes that the potential of these rising stars lies in their simple production and easy management; Moreover, because its brand awareness has not yet risen to a certain height, the franchise fee and investment amount are not high. For example, Baifu Restaurant, as a western-style fast food restaurant located in Xinjiang, mainly imitated the business models of KFC and McDonald's at the beginning of its establishment, and then independently explored and standardized the non-fried cooking method of "steaming and baking", forming a differentiated positioning. Although there is still a gap between the management level of Baifu and international brands, Chen Shi also found that the headquarters has been focusing on the management of direct stores for many years, and there are not many franchise stores at present. Its accumulated experience is of great help to the development of national franchise, so it is a potential project; Bigpizza is characterized by avant-garde and fashionable storefront decoration, which is more suitable for young people's aesthetics. The food tastes good and the investment prospects are good.
There are new opportunities for high-end Chinese fast food.
In recent years, with the intervention of some food manufacturers in Chinese fast food and the management of foreign fast food, an attractive market is forming.
Wang Yaling, general manager of Ding Xin International Group's restaurant chain, who just opened the fourth "Master Kong Private Beef Noodle Restaurant" in Beijing, believes that the biggest impact of western-style fast food on China is standardization and the need for a clean environment. At present, the task at this stage has been completed, and the next step is how to develop the Chinese fast food market on this basis.
High-end Chinese fast food is still in its infancy in the domestic market, and there are no strong brand projects. Therefore, in the long run, there is great room for development and investment opportunities. Cui Yong, chief consultant of Li Chuang Catering Enterprise Management Consulting Co., Ltd., believes that it is time to invest because the large-scale start of this market has just begun. However, it needs to be reminded that compared with a large number of low-end Chinese fast food restaurants, high-end Chinese fast food still needs some time for consumers to agree.
Wen Zhihong, general manager of Julongtang Management Consulting Co., Ltd., who has many years of experience in chain operation and management, is optimistic about some emerging old-fashioned catering brands, such as Qingfeng Steamed Bun Shop and Dezhou Braised Chicken. On the one hand, these brands have the background of time-honored brands promoted by the Ministry of Commerce, but also have a certain brand accumulation. Investing in projects of this kind of brand will make the income relatively stable. However, these time-honored fast foods are also facing the uncertainty of opening up foreign markets, and whether they can be favored by local markets in taste habits, which investors need to consider.
Investors need to "tailor".
For investors, which type of fast food restaurant to choose depends on the financial strength, concept and related background.
The amount needed to invest in fast food restaurants is only one of the indicators, and more importantly, it depends on whether the project system is sound. Wen Zhihong believes that the food taste of a fast food restaurant is easily recognized by customers, and keeping the tastes of many stores consistent is the place to reflect the skill of fast food brands. In fact, the standardization of joining brands is more important than the standardization of management. For example, KFC's "franchise system from scratch" means that a new store is operated for a period of time and then transferred to franchisees.
In addition, investors should also pay attention to some indicators, such as the profitability of many single stores of brands, the support system between different brands, and specific differences. Chen Shi suggested that investing in fast food restaurants with different characteristics, such as ethnic specialty shops and some commercial cafes, requires investors to have relevant backgrounds and at least know the customers in this market. In this way, everything will not start from scratch.
For investors who have never had experience in the field of fast food, they should choose brands with high standardization and relatively mature management. Chen Shi believes that compared with Chinese fast food, western fast food with certain brand awareness has a slightly better standardization level and is more suitable for laymen investors.
point out
Three main reasons for the failure of Chinese fast food in the past
First, the degree of industrialized production is not high.
Second, the problem of product standardization has not been solved.
Third, there is not enough funds to ensure chain development.
Chinese fast food is divided into three directions.
The first model, represented by Lihua fast food, first establishes a model close to the market, and then chooses a market suitable for survival to operate. While accumulating funds, we will gradually promote the standardization process and move towards standardization and industrialization.
The second model is represented by Auntie dumplings. The main mode is to select a single traditional product with a high degree of standardization, gradually standardize the production process, form a regional brand by joining and accumulating funds, and finally realize standardization and industrialization.
The third mode is to completely copy the mature mode of western-style fast food, use the capital advantage to package the brand, and rely entirely on joining means to obtain the return on investment.
Reproduce catering business opportunities in Beijing's big communities
News from some large real estate companies in Beijing: At present, many real estate projects have repositioned commercial facilities as shops that can open restaurants. Some developers said: With the increasing development of large-scale communities in Beijing in recent years and the expansion of community business scale, the demand for catering formats is growing. Especially since 2006, from SUNNYTOWN, a characteristic dining theme commercial street in Sanhuan New Town, JD.COM Food Street, the first commercial street in Gome, to Wang Lou, a single-family restaurant on Queen's Avenue in R&F, and then to Spicy Street, a characteristic dining street in Aobei Commercial Street in East Asia, Beijing's community commerce has become the world of catering industry.
It is reported that although the overall volume of commercial real estate in Beijing tends to be saturated in 2006, there is still a big gap in commercial real estate suitable for catering, especially in some new business districts with dense new buildings, and the profit margin of catering industry is considerable.
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