So what's so special about this e-commerce website and what kind of business model is it? Who is the boss?
Today we will talk about this e-commerce platform.
company profile
Vipshop Information Technology Co., Ltd. (VIPS) was established in August 2008, headquartered in Guangzhou, and its website was launched on February 8th, 65438.
The main business of Vipshop is to sell brand discount goods online on the Internet, covering many categories such as famous clothing, shoes and bags, beauty cosmetics, maternal and child, home and so on. 20 12 On March 23rd, Vipshop was listed on the new york Stock Exchange (NYSE). At present, Vipshop has become the third largest e-commerce company in China.
Vipshop has created an innovative e-commerce model of "brand discount+limited time snapping+genuine guarantee" in China, and has continued to deepen into a genuine sale model of "selected brands+deep discount+limited time snapping". This model is vividly called "online outlets".
Vipshop will launch more than 200 genuine brand sales on time every morning 10 and 8: 00 pm, and snap up for three days at a discount as low as 1%, bringing consumers a cost-effective "online shopping" shopping experience.
In the 20 17 China Top 500 list published by Fortune, an authoritative American financial magazine, Vipshop ranked 1 15, ranking third among B2C e-commerce. In the list of "20 17 Top 40 China 500 Enterprises" published by Fortune magazine in the same period, Vipshop ranked third with a return on assets of 35.53%, ranking first in the Internet industry.
Who is the founder of Vipshop?
Shen Ya, male, co-founder, chairman and CEO of Vipshop, master of business administration in cheung kong graduate school of business, bachelor of communication engineering in Shanghai Railway Institute. It turned out to be the chairman of Guangzhou Nengyue Import and Export Co., Ltd.
Shen Ya is one of the most successful people who transformed from a traditional industry to an e-commerce. It has been circulating on the Internet that "Shen Ya is the e-commerce company that Ma Yun wants to see most". As the CEO of Vipshop, Shen Ya can say that he has given all the glory to Vipshop, but he is willing to be an "unknown" person.
"Low-key" and "few words" may be his dominant labels, but these two labels are enough to make Vipshop among the top three e-commerce rivers and lakes in China. It is said that Shen Ya rarely appears in the company, and there are few reports about him in the online news. Perhaps he spends most of his time thinking and planning how to bring Vipshop to the top of the e-commerce tower in the future.
What is the business model of Vipshop?
1, mode interpretation: brand discount+limited time snapping, similar to online outlet mode.
The specific approach is:
A: Cooperate with regular brands to purchase the inventory and overdue sales of well-known high-end brands such as clothing, shoes, hats, bags and cosmetics.
B: According to the plan, all kinds of new products are launched regularly every day, and the price is generally 2-5 fold.
2. Model core competitiveness: high-end brand supplier resources and marketing capabilities.
3. Supplier resources ensure the supply of scarce goods and obtain higher gross profit than competitors of the same category.
4. Marketing ability brings profit space. When the cost of new users is too high, the repeated purchase of old users determines the life and death of the enterprise. Marketing ability requires enterprises to have continuous marketing and publicity ability, and team members should be familiar with online marketing, extroverted, enthusiastic and open, and good at communication.
5. Model extension: based on rent-seeking by traffic, develop derivative models such as own (luxury) brand and customized production.