"Taiping Bird" brand was founded in 1995. After the brand is founded, the first problem is the positioning of brand products. So we began to visit various clothing markets at home and abroad to collect inspiration. Finally, inspired by foreign and Hong Kong leisure brands, after comparing the specific situation of domestic and foreign markets, we found that the men's wear market at that time was full of formal clothes, and few people made casual clothes. At that time, the leisure style was in the ascendant abroad. We keenly feel that with the development of China's economy and society, people's lives will be more colorful, and it is obviously difficult for formal attire to meet everyone's comprehensive needs in different occasions. Therefore, Taiping Bird finally chose casual men's wear as the main product direction, creating the first in the industry at that time. Among them, our casual shirts are more famous. The personality with diverse styles and different colors has won the market for Taiping Bird and the development opportunity for the company. It is the first major development turning point after the establishment of Taiping Bird.