Enterprise VI is mainly used to convey the concept system of corporate image, brand image, corporate vision, goal, mission and values in an unforgettable way in the process of enterprise promotion.
Product VI is mainly used in the process of product promotion, focusing on expressing the main elements, product image, product function and product positioning in an easy-to-remember way.
Second, the application purpose is different.
The purpose of enterprise VI is to make the target market and target customers agree with the positioning and concept of the enterprise and enhance the loyalty and cohesion of employees within the enterprise.
Product VI aims at promoting sales, allowing more customers to use products carefully designed and prepared by enterprises, bringing profits to wholesalers and bringing use to end customers.
Third, the target audience is different.
Enterprise VI is mainly aimed at minority groups who directly deal with enterprises, such as distributors, suppliers and government agencies.
The main target of product VI is consumers.
Fourth, the effective contact radius between them is different.
To solve the core problems of enterprise VI and CI, first of all, direct contact with a few people is closer, but the face-to-face contact area is limited after all;
The core problem of product VI is indirect public contact, which has a looser relationship but wider effect. In addition, their market functions are quite different.
Different definitions of verbs (short for verb)
Enterprise logo is the logo of the unit engaged in production and business activities.
Product logo is the logo of products produced by enterprises, also called trademarks.
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