What does people's livelihood e-commerce do and what is its development prospect?

Under the existing banking supervision system, there are generally two cross-border business models of bank e-commerce: one is that a department takes the lead at the head office level, the relevant business departments provide marketing resources for financial products, and each branch undertakes specific business indicators. Such as the "good business" of CCB and the "Expo" of Bank of Communications; The second is to set up independent subsidiaries or affiliated companies, and make use of the resources within the system to create a professional operation road outside the system. Such as Ping An's "lufax" and Minsheng E-commerce. The two models have their own advantages and disadvantages, but from the perspective of "top-level design", the second model undoubtedly has advantages in resource integration, employee motivation and professional operation. Under such an excellent "top-level design" model, the launch of Minsheng e-commerce can be said to have seized the opportunity. However, even the best top-level design lacks a clear business model and effective grassroots execution, and it can only become a beautiful "castle in the air".

The latest report shows that under the strategy of "finance+retail", the business model of Minsheng e-commerce focuses on three major directions: "building a financial alliance of small and medium-sized e-commerce+building an e-commerce version of Parkson+innovative payment model". As far as the author's experience is concerned, these three directions, with the existing ability and professionalism of Minsheng E-commerce, may not be able to build the core business model of the enterprise in a short time. First of all, set up a small and medium-sized e-commerce financial alliance, so that small and micro enterprises can focus on business and banks can focus on finance. The starting point is good, but there will be many difficult problems in actual implementation. First, does the alliance mean setting the entry threshold in advance, and only small and micro enterprises above the threshold are eligible for financial services? If this is the case, then the customer base of the financial service platform developed by the Internet is actually greatly reduced. Secondly, with the existing livelihood data (even if external transactions and social data are purchased), it is difficult to establish an online credit system in a short period of time. Without a set of credit standards, how to realize pure online internet financial services? Third, the hidden cost of using the bank's reputation as an endorsement is huge. China people have high expectations and requirements for banks, which determines that all banking-related businesses, platforms and financing cannot be risky, otherwise all risks will be borne by banks.