1. Epidemic impact: The outbreak of the COVID-19 epidemic in early 2020 brought a huge impact on global logistics and supply chain, and Nestle milk powder was also affected. The epidemic situation leads to unstable supply of raw materials and limited production logistics, which is also one of the reasons why Nestle milk powder is out of stock.
2. Consumption upgrade: In recent years, Chinese consumers have higher and higher requirements for milk powder products, and more consumers have begun to pay attention to brand, quality and nutritional ingredients. In this case, Nestle milk powder needs more time and resources to improve the quality and reputation of products to meet the needs of consumers.
3. Market competition: The competition in the milk powder market is fierce, and many brands, including domestic and imported brands, compete for market share, which leads to the increased competitive pressure of Nestle milk powder in the market and is difficult to meet the needs of consumers.