1) Find out the industry to which the company belongs and locate the low position of the company in the industry (whether it is a leading enterprise or an advantageous enterprise);
2) Analyze the degree of competition in the industry and judge the possibility and core advantages of the company in the competition;
3) Analyze the main business composition, find out the proportion and gross profit of each business, and judge whether the company has strong factors to expand a certain business or enhance gross profit;
2. Market value
Compare the current market value of the company with other companies in the same industry and main business to see if there is room for growth;
3. Financial investigation
1) gross profit margin: whether the position of gross profit margin in the industry is increasing year by year;
2) Net interest rate: the level of net interest rate in similar companies and the influence of three expenses on net profit;
3) Net operating cash flow: whether it increases year by year, whether it is obviously lower than net profit or even negative, and whether it indicates danger;
4) Main income: whether it is increasing year by year, and what is the year-on-year change rate;
5) Net profit: whether it increases year by year and how much it changes year by year;
6)ROE: How high or low, whether it is increasing year by year. Focus on the analysis of the influencing factors of ROE improvement: whether it is the improvement of net profit rate, the improvement of asset turnover rate or the role of debt leverage.
7) Dividends: What is the historical dividend situation and whether there is a tradition of high dividends to verify the authenticity of growth and the integrity of management;
4. Problems existing in the company
Focus on analyzing the problems and challenges that the company may face in the future, as well as the high probability of encountering danger.
5, the future.
Mainly investigate what major events the company has in the future that may have great opportunities for the company's development and profit improvement;
6. Safety factor
Analyze the current PB and PE, predict the future growth rate and try to judge the safety margin.