Haier Consumer Finance Co., Ltd. is a national consumer finance company in China. It is sponsored by Haier Group and its partners, and approved by China Banking and Insurance Regulatory Commission, China. Haier Consumer Finance aims at "the leader of Internet of Things family financial services" and is committed to building a credit-free consumer experience and inclusive finance service system covering the whole life cycle and life scene.
Shareholders have a strong background, including Haier Group, Haier Finance, Red Star Macalline, Greentown E-commerce, China Innovation Payment and other large enterprise groups, which embodies the characteristics of the combination of industry and finance and aims to serve the real economy through financial technology innovation and meet the diversified and personalized consumption needs of consumers.