Just before, Apple announced its latest financial report. The financial report shows that Apple's net revenue in the second quarter of fiscal year 20021reached $89.58 billion, compared with $58.3./KLOC-0.30 billion in the same period last year, an increase of about 54% year-on-year. Apple's net profit in the first quarter was $23.63 billion, compared with 1 1.249 billion in the same period last year, and increased by 1 10% in the same period this year. In fact, this financial report also shows that the growth in Greater China is the most amazing. In the first quarter of this year, Apple's revenue in China was about $65.438+0.773 billion, up 87% year-on-year. Generally speaking, the growth rate of Greater China is amazing.
The financial report also shows that the revenue of every product of Apple has achieved double-digit growth, especially the revenue of iPhone, which increased by 65.5% compared with the same period of last year. At the same time, the sales of Apple's Mac and iPad are also very good, both of which have increased by more than 70%.
So, why did Apple's revenue in Greater China surge? In fact, there are two main reasons:
First, Apple's pricing strategy is becoming more and more grounded. For a long time in the past, the price of apple was set at a very high level, which was not close to the people at all. However, in the last year or two, the price of Apple has become more and more close to the people, and more and more people have turned to Apple, which is also the core key to the rapid growth of Apple's performance.
Second, Huawei was sanctioned by the United States. We know that Huawei has been sanctioned by the United States in recent years, especially last year, Huawei almost reached the point where there was no core available and had to package and sell its glory. We know that Huawei has always occupied a very important position in the field of high-end mobile phones. Now there is no core available, and the high-end share has been eaten by Apple, which is also an important reason for Apple's revenue surge in Greater China.