1. Wide spread: Internet advertising has a wide spread and is not limited by time and space. It can spread advertising information around the world 24 hours a day through the Internet.
2. Non-coercive information transmission: newspaper advertisements, magazine advertisements, TV advertisements, radio advertisements, outdoor advertisements, etc. They are all compulsive, trying their best to attract your vision and hearing and force them into your mind. And online advertising belongs to on-demand advertising, which has the nature of classified advertising in newspapers, but you don't need to browse it thoroughly. They allow you to query freely and present the information you are looking for to you centrally, thus saving your time and avoiding invalidation.
3. The number of audiences can be accurately counted: it is difficult to know exactly how many people have received advertising information by using traditional media. On the Internet, an authoritative and fair visitor traffic statistics system can accurately count how many users have seen each customer's advertisement, as well as the time distribution and geographical distribution of these users' visits, thus helping businesses to correctly evaluate the advertising effect and examine the advertising strategy;
4. Flexible and real-time: advertisements are difficult to change after being released by traditional media. Even if they can be changed, they often cost a lot of money, and online advertisements can change the contents of advertisements in time as needed;
5. Strong interactivity and sensibility: The carriers of online advertisements are basically multimedia and hypertext documents. As long as the audience is interested in a product, they can learn more, more detailed and more vivid information with a click of the mouse, so that consumers can "experience" the products, services and brands themselves.
First, the definition of online advertising
Internet advertising is an advertisement made on the Internet. Through the online advertising platform, it is a high-tech advertising operation mode to publish or publish advertisements on the website by means of advertising banners, text links and multimedia, and deliver them to netizens through the network.
Second, the advantages and disadvantages of online advertising
(1) Advantages:
1. Online advertising is not limited by time and space. Advertisements can be sent to all corners by using the Internet, and advertising information can be browsed at any time as long as there is a network.
2. In the past, the traditional advertising form was single, and there were strict requirements and constraints on the content and form of communication. There are various forms of online advertising, and advertisements can appear in various forms. Users can interact by playing advertisements instead of just watching them, so that users can see more publicity information and experience more products and services.
3. The interactivity of online advertising is the biggest advantage of Internet media. On the Internet, users can freely choose the information they think is useful to them, and at the same time, they can also give feedback to the merchants according to this information.
4. At the same time, the flexibility is good, and the merchant can also modify the advertisement according to the user's feedback, thus reducing the risk and improving the effect.
(2) Disadvantages:
1. The advertising area is too small, and the maximum amount of common banner advertisements is only one ninth of that of newspaper advertisements. There are also smaller banner advertisements and icon advertisements, so the amount of advertising information is limited.
2. Due to the lack of technical talents who are familiar with both advertising design and network operation, the form of online advertising is monotonous and cannot attract the audience well.
3. Compared with traditional media, online advertising media has incomparable advantages, but as an advertising media, it inevitably has some shortcomings or a little potential.