Why did Suntory Beer change its name to Bright Beer?

Suntory acquired Bright Beer as early as 2006, and Suntory Beer is wholly owned by Tsingtao Brewery. It turns out that Suntory has to pay a brand authorization fee every year to change its name to Bright Beer, which saves money. Besides, as an old brand in Shanghai, Bright Beer has its own market.

Suntory's business in China began at 1984, and its first project was to invest in China Jiangsu Suntory Food Co., Ltd., which was the first Sino-foreign joint venture brewery established in Lianyungang City, Jiangsu Province.

Since 1996, Suntory has established beer and beverage business in Shanghai, and its products have been well received in the past three years, especially Suntory Beer, which has won the sales champion of Shanghai beer industry for many years since 1999.

? Suntory Holdings doesn't play beer in China.

Tsingtao Brewery10/0 18 signed a framework agreement with Suntory China to purchase 50% of Suntory's shares in the two joint ventures. After the transaction is completed, the two companies will be wholly owned by Tsingtao Brewery. "These two companies, including business joint ventures and sales joint ventures, are platform companies. The former has 10 production subsidiaries, covering Songjiang, Yangzhou, Suqian and other places, while the latter has 5 sales subsidiaries. "

The relevant person in charge of Tsingtao Brewery said that after Suntory withdraws, the company will exclusively use the "Suntory" trademark and technology in the way, area and license period agreed by both parties. "Suntory trademark can't suddenly quit, after all, for so many years.