When GAP 1969 was founded, there were only a handful of employees. Now, it is a multinational company, with five brands (GAP, Banana Republic, Old Navy, Piperlime, Athleta) and more than 3,200 chain stores, with an annual turnover of over 654.38+03 billion dollars and 654.38+0.65 million employees.
The core idea of GCP marketing is that enterprises should always make accurate choices, that is, enterprises should always choose the most direct and effective marketing activities from the perspective of efficiency to maximize operational efficiency. Its core step is to build four foundations: good products, good terminals, good customers and good publicity, so as to gradually form a benign mechanism for enterprise operation and improve the competitiveness of enterprises.
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Gap's product range has expanded from the original jeans to men's wear (GAP Men), women's wear (GAP Women), various accessories, children's wear (Gap Kids), maternity wear (Gap mothership) and babyGap, occupying the American leisure brand market in the shortest time and being recognized by the United States and overseas.
Gap has more than 365,438+000 brand stores in the United States, Britain, Japan and other countries. At the same time, Gap has expanded its international business layout through franchising in Asia, Australia, Europe, Latin America and the Middle East. Sales in fiscal year 2009 reached $654.38+042 billion.
2065438+February 28th, 2009, GAP will be split into two independent publicly listed companies, and its brand Old Navy will be split and listed independently. The remaining brands Gap, Banana * * * and Guo (Clothing), Intermix, Athleta and Hill City will be included in the unnamed company. The transaction is expected to be completed in 2020 and needs the approval of Gap's board of directors.
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