Introduction to Marketing: Confessions of an Advertiser
This book is probably the most famous book in advertising. It is a review of Ogilvy's career and a summary of the classic cases he handled. It is indeed full of insights, although you can say that this is the biggest advertisement of Ogilvy & Mather Group.
The godfather's book is still to be read. This book contains ideas shared by people from all walks of life in Austria and America, as well as product manuals, sales brochures, letters, telegrams, notes and other styles, which are very detailed. If we can compare them, we may be able to sum up the trajectory of advertising development. Brain holes have never been so sour.
A must-read book for learning marketing: positioning
"Positioning" claims to be? What is the concept that has the greatest influence on American marketing in history? . Have a fundamental insight into the psychology of the target consumers and establish their unique position in the minds of consumers. Only by finding your own position can you do well in marketing management, brand management and integrated communication. Positioning is the first, just like the advertisement of donkey brand bags will never jump off a building for sale ~
A must-read book for learning marketing: Blue Trick.
Don't pick up a book easily, its crazy creativity may humiliate your present situation and make you depressed. On the contrary, it may be a great creative catalyst. With George? Louis is always associated with sharp words such as bad boy, madman, rebellion and contempt for authority. Don't believe me, listen to his golden sentence.
1) If the advertisement is scientific, I can be a woman.
2) (Ironically) Positioning is like unzipping before going to the toilet.
3) My job is to make 1 million look like 1 million.
I want my MTV.
Must-read for studying marketing: very exciting.
This is not an advertising book, but a business insight book. It teaches you how to have insights and how to turn them into great ideas. Phil, former chairman of BBDO North America? Du Senbo used the cases of General Electric, Pepsi-Cola and Reagan's presidential campaign to tell you how he dug up hidden insights and successfully applied them to advertisements.
A good idea can bring a wonderful advertisement. A good insight can give birth to a thousand ideas and a thousand advertisements. This is enough reason for you to read this book. Or when you know what the author proposed? Work, work, work? It has become a recognized truth for advertising creative people, and norman tan, a famous Asian creative person, also advocates insight? It's not too late to see.
A must-read book for learning marketing: integrated marketing communication
No marketing can only choose a single way. Integrated marketing communication explains how to apply integrated projects to practice and provides professional guidance for planning, coordination and control in the process of integrated marketing communication.
A large number of examples and in-depth analysis of two successful cases in the book can guide top managers to improve their competitiveness by using integrated marketing communication projects. This book's analysis of the obstacles faced by current marketing has opened up new fields for all business thinkers and strategists.
A must-read book for learning marketing: Weibo in the left hand and WeChat in the right hand.
Regarding social media marketing, many people are keen on Weibo marketing; Recently, many people are keen on WeChat marketing. However, Weibo and WeChat are highly complementary, and only by combining them can they exert their greatest value. Teacher Gong Boyang is one of the best micro-marketing traders in China at present. She created Shangdao Micro-marketing, integrated Weibo WeChat, and let people master the mystery of micro-marketing with one book.
Guess you like:
1. Marketing books recommended by marketers
2. 30 books that successful people must read.
3. Book recommendation necessary for managers
4. Marketing must-read bibliography
5. Books suitable for college students to read
6. Recommend required philosophical classics.
7. Classic recommendation of economics.