Liu, who is deeply loved by college students all over the country, is also known as Brother Six. He is currently the president of Soft Power Company and graduated from Huazhong University of Science and Technology with a master's degree. The soft power company he founded is the first soft power education enterprise in China. So far, he has held thousands of lectures on soft power, answered questions for millions of young people, taught many courses such as Soft Power of Managers and Emotional Intelligence Education, and written books such as College Students' Problems, College Students' Graves and Life Development Planning Books. His research focuses on business model, marketing management, brand strategy and other fields.
As a post-80s generation, he experienced many twists and turns that his peers never experienced: because of lack of information guidance, the university filled in the wrong major; Because of the lack of career planning, I was admitted to graduate school in a daze; Because of his lack of self-awareness, he has been a university teacher and has been to state-owned enterprises, private enterprises and foreign companies. After many twists and turns, I finally found my own position: I turned out to be a natural entrepreneur.
Many media asked him why he wanted to start the cause of soft power education. Liu (sixth brother) said that many people are still confused about my confusion in those days; It hurts my pain, inward towards my introversion, and around my detour. So, when I felt I had the ability to answer these questions, I founded such a company.
Liu gave 1200 lectures all over the country. As a pioneer of soft power education, he is popularizing the idea to millions of people that everything has soft power, such as national soft power, city soft power soft power and enterprise soft power, and individuals also have personal soft power. For the first time, he defined "personal soft power" as: thinking ability, communication ability, expression ability, emotional intelligence, personality quality and other non-technical abilities that cannot be measured by examination certificates but are crucial to life development. People's hard power usually refers to professional ability represented by academic diploma and proficiency represented by English computer certificate.
But because soft power is an advanced new concept, most people still can't understand it. Liu said: "People can understand English training and civil service examinations, but they can't understand the concept of soft power. They only know to learn a certain skill, or learn some certificates by memorizing some textbooks, but they don't realize the great power of personality, emotional intelligence, thinking, pattern and communication expression on career development. "
Most people just wander between knowledge and skills, never realizing the beauty of having soft power. If chess is used as a metaphor, literacy, numeracy, computer learning and English learning are just instrumental abilities, which is equivalent to learning the basic rules of "a horse walks like the sun and walks like a field". As for the ability of "layout, judgment, prediction and contingency", it is the real master ability, which is the subtlety of soft power.
Perhaps, in the above, you see the considerate and charming sixth brother. Perhaps you envy his present achievements, but you can't understand his past and his sadness. Brother Liu said that many people enjoy the result of success, but few people endure the process of success.
Why do you call him Brother Liu?
Many friends are curious about this question.
Who is Brother Liu? Are there six brothers in his family?
Brother Liu, not surnamed Liu, not named brother.
Brother Liu is actually Liu, president of Soft Power Education Group. Because its English name is Saturday (just the homonym of "Liu"), it takes the last sound of the word "Saturday" and is called "Brother Six" by the public.
Why sixth brother, not sixth uncle?
Because he is not much older than college students, and he often criticizes and guides us like his brother, fans prefer to call him Sixth Brother, although he looks like a vicissitudes sixth uncle.
Brother Liu is not always so sunny. He was shy and timid in college, hiding behind the door to watch his classmates' class meeting. It took him seven years to change his personality from introversion to extroversion, from rigidity to humor, from inferiority to self-confidence. He said that this process is very difficult.
Although Brother Liu is called the sharp brother in education by many people, he is not born sharp. Sharp is only the appearance, and the deeper reason is that his thoughts are sharp. And where does sharpness come from? From the hardships of life and rich experience.