Desheng Mansion: Behind the rule of man and the rule of law is the rule of thought.
Portland Town, a demonstration product of Desheng Mansion, was shocked by the standardized process management of Desheng Mansion. What size should be used for different nails; What car does the company's internal driver's license grade match? Each employee's badge is marked with blood type, so as to ensure immediate and accurate blood transfusion when injured at work; It is forbidden to call the aerial workers, so as not to interfere with the work and cause danger; Even the shoulders on the road are curved to avoid scratching the tires of vehicles or hurting children; Food is only a symbolic 1-2 yuan fee, so employees should not waste it because of free things ... All the work in the company, big and small, has formed standards and processes, and all employees have "laws to follow", self-management and automatic operation.
Behind all kinds of standardized workflows is actually the embodiment of business philosophy, and a scientific and correct business philosophy that conforms to human nature is the basis for guiding the formulation of these standards and behaviors. What are the values of Desheng Mansion? Honest, hardworking, caring, there is no shortcut! Simple eleven words are the core connotation of Desheng culture. After reading these eleven words, we will suddenly realize the above behavior.
Nie Shengzhe, the founder of Desheng Building Management System, is convinced that "the system can only be effective for gentlemen, but for villains, the power of any excellent system will be greatly reduced or invalid." At this moment, we need to rely on the strength of corporate culture, through continuous publicity, personal behavior rating, corporate culture matching, bonus hook and other measures, and gradually let employees who agree with corporate culture stay and walk accurately.
Zhijiang new material: believe in the power of faith
Hangzhou Zhijiang New Material Co., Ltd. has become an invisible champion in the field of building sealant, firmly occupying the position of the industry leader and holding the right to speak in the industry. It is hard for us to imagine that Zhijiang has broken the market monopoly of overseas brands and achieved today's world-class brands by focusing on a sub-industry, constantly innovating scientific research and development, and step by step.
From making products at the beginning to slowly making your own brand, Zhijiang has gone very steadily every step for more than 20 years. Consolidating the present and looking forward to the future, Zhijiang has made clear strategic planning and landing measures for the future development of the enterprise. It turns out that we always think that the word "strategy" is too empty, and SMEs may not need it at all, but the success of Zhijiang completely subverts this cognition.
To be an enterprise, you can't just lower your head to pull a cart, but also look up at the road. Where is the future of the enterprise? Without a clear development direction, we will just stand still. The success of an enterprise is not made, but planned! Formulate a clear development strategy, rely on the strength of faith, unite and cooperate with one heart and one mind, and complete and realize it with full enthusiasm. As long as the founder has this belief, he can pass it on to your executives, and your executives will pass it on to the middle level, and the middle level will pass it on to employees! This is the fundamental guarantee for Zhijiang's success, and it is also the fundamental guarantee for Zhijiang's continued success in the future. Believe in the power of faith!
Two-child Straw: Soft Power of Management Philosophy
▲ Visit China Straw Museum.
It's the third time that I've come to Shuangtong, but every time I come, I can get more updates and deeper gains. During the first two visits, I saw that Shuangtong passed through the water treatment system and garbage disposal system, which enabled the company to save energy and increase efficiency; Every post, even gardening, restaurant and cleaning, has dozens or even hundreds of pages of codes of conduct behind it to guide employees' work; Shuangtong made a big article on a small straw, which not only won many industry patents, but also led the drafting and formulation of national and even international standards. This is enough for us SMEs to feel the gap. But this time, when I came to Shuangtong, Chairman Lou, the head of this company, did not mention the above contents, but focused on the business philosophy and philosophy of Shuangtong.
▲ Visit the "two children" staff restaurant.
▲ Warm reminder card on the dining table
Guide employees to develop good behavior habits
When we study management now, we always like to learn technical things, such as how to do performance appraisal, how to design employee bonuses, how to train employees and so on. But Mr Lou pointed out that it is often meaningless to learn these technical things unilaterally because each enterprise has different characteristics and cannot be directly applied.
▲ Mr. Lou Zhong Ping, Chairman of Shuang'er, shared with you.
What managers should learn is what is behind these technical levels. Shuangtong's business philosophy is "refinement, environmental protection and altruism", which is attributed to concentration and specialization in its own field. He only did one thing well in his life, putting 65,438+0,000% of his energy on a small straw, improving technology and technology to make products more environmentally friendly, improving internal management level to make enterprises more efficient, leading the industry direction to make the industry healthier, in a word, from the wall of the office of a small building.
▲ Lou Zhong Ping talks about the management of "two children" staff canteen.
Through visiting and studying the three companies, our cognitive level has been improved to a higher level. In the past, I only paid attention to specific work, immersed myself in technical work, and the work was quantified, standardized and streamlined. However, the operation of the enterprise is still fragmented, and employees only passively obey and implement it. The internal friction between departments is serious and there are many problems, and the boss keeps going to "put out the fire"! The root cause is the lack of culture! What is corporate culture? Corporate culture is like a navigator guiding our driving, like a weather vane guiding our direction, like a lighthouse correcting the course of a ship. Without corporate culture, our enterprise will live mechanically like a corpse without soul, and it has lost its biological essence.
So, how is the corporate culture constructed? I think it's a forgery. Corporate culture is first manifested as founder culture, that is, boss culture. The boss should mold his business philosophy into an easy-to-understand cultural system, which is beneficial to society and nature. Specifically, it is vision, mission, values and business philosophy. The shaping of culture is like the whole process of forging a piece of pig iron into a sword. The propaganda, evaluation and landing of culture are all forged again and again, but the focus is quenching! What is quenching? That is to say, when there is cultural inconsistency, we must be firm, and employees who violate corporate culture must be decisively punished or even expelled even if their ability is strong. This is the process of quenching. Only by forging and quenching again and again can this team identify with the same culture and create a sharp cultural sword!
In short, enterprises are not machines, but organisms. The core of an enterprise is people, and managing people is managing the heart. How to manage the heart depends on the corporate culture. If the enterprise has culture, the boss is not a local tyrant, but a spiritual leader, so that employees can identify with it and follow it sincerely; An enterprise with culture will no longer be a small group with ulterior motives, but will identify with the company's values, think wholeheartedly and work wholeheartedly; With culture, employees are no longer passive executors, but missionaries and happy spokesmen of corporate culture, and their words, deeds and actions are conveying the values of the company; Enterprises with the same culture, just like installing an efficient engine, can build a team with one heart and one mind, full of enthusiasm and passion, break through one challenge and difficulty after another, and constantly achieve the goal and realize the company's sustained success!