Since its establishment, Mason has devoted himself to virtual production, skillfully applied the management ideas of "going out to sea by boat" and "laying eggs on chickens" to enterprise practice, and took the lead in integrating a large number of manufacturers with strong production capacity, strong technical force and excellent product quality in the Pearl River Delta and Yangtze River Delta. Up to now, * * * more than 130 professional manufacturers have automatically joined the Mason supply chain. In 200 1 year, Mason began to widely promote ISO9002 quality system audit and certification and ISO4000 environmental management system audit and certification in the supplier system, so that the quality management level of production enterprises directly reached the international advanced level.
The company actively promoted the brand strategy based on quality, made full use of the intangible assets of Mason brand, mobilized tangible assets with intangible assets, integrated social resources, formed a powerful sales network with brand as the leader and franchise, and realized scale operation and rapid expansion. In 200 1 year, Mason established the business philosophy of "small river full of water" and launched a series of win-win market expansion policies, which greatly stimulated the investment enthusiasm of franchisees to open large stores and more stores, and the number of flagship stores and large stores in Mason increased significantly in the market. Up to now, Mason has more than 5,000 specialty stores and cabinets in China, and has started an international journey in countries such as Russia and Vietnam. The huge market network provides a solid guarantee for Mason culture to go to the whole country and the market.
In recent years, the group has established strategic partnerships with many domestic and foreign intellectual institutions, such as French PROMOSTYLE Company, Korean Color Association, Shanghai Donghua University and Zhejiang Sci-Tech University. And set up Mason's design R&D center and technical center, and has been committed to the perfect combination of internationalization and localization, fashion and fashion. At present, Mason's products have covered T-shirts, shirts, jeans, jackets, down (clothing), sweaters and other 2 1 series. In July, 2003 and June, 2005, 5438+ 10, Mason hired Nicholas Tse, a little king of Hong Kong, and Twins, an idol group of beautiful girls in Hong Kong, to perform the brand leisure style of "what you wear is what you wear", so as to better spread Mason's brand proposition of advocating youth and showing off youth itself.
While achieving good development, Mason Group does not forget to repay the society. Mason has always been enthusiastic about social welfare undertakings, donating money and materials for the disabled, caring for children who are out of school, generously funding basic education in poverty-stricken areas, finding a way out for laid-off workers, offering love to the people in disaster areas, sponsoring the establishment of SARS epidemic prevention fund, and advocating the social atmosphere of being brave; Over the past ten years, Mason has donated more than 62 million yuan to all walks of life, and has established a good corporate image of bravely assuming social responsibilities.
Samma has been adhering to the purpose of "building a popular clothing brand", insisting on the road of combining growth with growth, and sincerely building the most dynamic and competitive leader brand in the domestic young market.
On 20 13, Mason Group built a theme square in Wenzhou.