Culture is the eternal foundation.
Corporate culture reflects a spiritual temperament devoted to material production, a business philosophy and a life attitude of self-transcendence. Zhendong Group has integrated corporate culture construction into the process of enterprise development since its establishment. Through tempering, continuous innovation, leaping development, summing up in practice, refining in summing up and sublimating in refining, five cultural systems of Zhendong with "sunshine, simplicity, affinity, honesty and responsibility" as the essence have been formed, leading and guiding us through difficulties and obstacles, climbing the peak and entering new glory.
The emergence and formation of Town East Culture benefited from the simple management mode created by the simple Town East people. Thanks to the wisdom of Zhendong people, they show a positive sense of innovation; Thanks to the strong Zhendong people for their dedicated Zhendong spirit; It is the foundation of "struggle, struggle and innovation" laid by Zhendong Group for more than ten years. It is a good embodiment of the "detailed, practical and fast" style that President Li Anping has always advocated and implemented. It is an organic combination of characteristic culture and traditional culture and an effective integration of sincerity, simplicity, persistence and innovation. Zhendong culture has been deeply rooted in the hearts of Zhendong brothers and sisters, and is full of vitality and vigorous development.
Innovating corporate culture, developing corporate culture, upgrading corporate culture, infecting employees with excellent culture, cultivating employees, motivating employees and building teams are the work contents of everyone in Zhendong, and it is also the sacred duty of everyone in Zhendong. It is also a magic weapon for Zhendong's success. Let's care, cultivate carefully and prosper continuously, and realize the grand wish of "enriching the motherland and rejuvenating the East" under the guidance of Zhendong culture!
Corporate culture is divided into four levels: the surface image layer, the middle organization layer, the system layer, the deep behavior habit layer and the core values layer.
(1) The superficial image layer is also called the material layer of corporate culture, including corporate logo, corporate image, product packaging, newspaper websites, publicity and advertisements, etc.
(2) The middle-level institutional layer is also called institutional culture, including the organizational structure, articles of association, rules and regulations and special systems of enterprises. The special system includes: temporary plan, reform content, leadership instructions, emergency measures, etc.
(3) Deep behavioral habits Deep behavioral habits include corporate style, concept system, business policy, management mode, working methods, customs and habits.
(4) Values of the core layer The values of the core layer are also called the spiritual layer of corporate culture. They are not directly observed by people, but the ideology that permeates the thoughts and hearts of all employees in the enterprise. Including corporate values, corporate ideals, corporate highest goals, entrepreneurship and so on.