Similarities:
1. Transnational operation: Franchisees and multinational companies are doing business in many countries or regions, involving transnational operations.
2. Brand influence: Both of them have strong brand influence and market position, and use these advantages to expand their business.
3. Standardized operation: Both franchisees and multinational companies tend to adopt standardized operation mode to ensure the consistency of products or services on a global scale. Difference:
1. Ownership: Franchise companies usually do not own their own franchise brands, but they are licensed to use them, while multinational companies usually own their own brands and run their own businesses.
2. Operation mode: Franchise companies cooperate with parent companies by authorization agreements, while multinational companies operate independently and adopt customized strategies in the local market.
3. Scope of business: Franchise companies usually only provide specific products or services, while multinational companies cover a wider range of products and services.
4. Legal structure: Franchise companies and multinational companies are different in legal structure. For example, a franchise company needs to sign a license agreement with its parent company, while a multinational company involves a complex corporate structure and legal relationship.