Shanghai oriental pearl (group) co., ltd

The Oriental Pearl Radio and Television Tower, to which the company belongs, is a landmark building in Shanghai. After years of careful construction and brand management, it has become a symbol of modernization in Shanghai and even China, a window for external publicity and display style, a link of cultural exchange and a symbol of reform and opening up.

Shanghai International Conference Center, which is controlled by the company, has five-star hotels, multi-functional conference halls with different styles and the largest banquet hall in Shanghai at present. It has successfully hosted major international conferences such as APEC meeting, global poverty alleviation conference, global engineers conference and Shanghai Cooperation Organization summit. As a successful example of the brand export of Oriental Pearl, Shanghai Oriental Green Boat Management Center manages the Oriental Land, a 5,600-mu Shanghai youth extracurricular activity camp, and has become an important base for Shanghai's culture, leisure and entertainment.

Oriental Pearl Transmission Company undertakes wireless radio and television transmission and data transmission throughout Shanghai, and transmits dozens of radio and television programs to thousands of households in Shanghai and even parts of East China 24 hours a day, maintaining the advanced level of the same industry in China.

In 2 1 century, the Oriental Pearl actively intervened in the media field, relying on the overall advantages of Wenguang Group, and established the strategic development direction led by the new media industry. The company invested in Shanghai Cable Network Co., Ltd., participated in the construction of the largest and most influential "Oriental Network" in Shanghai, purchased the golden advertising time of Shanghai TV News Entertainment Channel and Shanghai TV Comprehensive Channel, and obtained the advertising rights of famous newspapers in Shanghai such as Weekly Radio and TV and Shanghai TV for 50 years.

In recent years, based on innovative management, the company has adapted to the ever-changing development trend of media technology and further accelerated the development of new media business. In August 2002, Oriental Pearl and Wenguang Group jointly initiated the establishment of Oriental Pearl Mobile TV Co., Ltd., integrating the advantages of capital, programs and transmission, and took the lead in launching a brand-new media-mobile digital TV in China, setting a record of being the first in China and the second in the world. In July, 2005, Oriental Pearl Mobile TV Co., Ltd., Shanghai Oriental Publicity and Education Service Center and East Shanghai International Culture Film and Television Co., Ltd. jointly promoted the construction of TV and opened the public video information platform in Shanghai. On this basis, the Oriental Pearl City TV Company was established in April 2006, which marked a three-dimensional mobile TV transportation platform system based on public transportation, rental vehicles, rail transit, buildings and chain stores. At the same time, the company insists on promoting the application of digital multimedia broadcasting technology in communication network terminals with new ideas, new technologies and new modes. After nearly two years of research and development, DMB mobile TV service was officially launched in May 2006, becoming the first mobile TV operator in China.

Oriental Pearl has successfully completed the share-trading reform, and the company will take this as a new opportunity to accelerate the new development strategy, further enhance its core competitiveness, develop into a large-scale cultural enterprise group with strong strength and important influence in China, continuously improve its good image in the capital market, and become a high-quality listed company trusted by the public.

June 30th, 2008 65438+February 30th, 2008, Shanghai Oriental Pearl Co., Ltd. won the "Best Word-of-mouth Brand in China" award in the "2008 World Brand Value Laboratory Annual Award" organized by the world's authoritative brand value research institutions.