Cody Dairy Company's sales of normal-temperature dairy products increased by 65.8%, which was attributed to Xiaobai milk. After the "picky" Jiangsu and Zhejiang provinces became popular, Xiaobai Milk gradually opened up the national market and even successfully entered the Beijing dairy market, becoming an "online celebrity milk".
After being recognized by the capital market, Cody Dairy ushered in the peak of development. On 20 17, Cody Dairy Company made a big hit in the whole country with small white milk. "But small white milk is actually ordinary warm milk, and there is no special technical threshold. Other dairy companies can easily follow the new packaging. " A market observer said.
The company's lax management of distributors also accelerated the decline of Cody Dairy. A large number of dealers have promoted the sales of white milk to some extent. However, due to neglect of management, the conflict between dealers is very obvious, and goods often appear in some areas. There is a price war among dealers. The wholesale price in some areas is much lower than the retail price of flagship stores. The profit of offline dealers is very meager, which leads to extremely chaotic sales market. In addition, according to public information, Zhang Haiqing was listed as a dishonest person and became a law enforcer, limiting high consumption. Billions of dollars in cash in the account of Cody Dairy Company seems to have been stolen by Cody Group and its actual controller Zhang Haiqing's family.