Some people say that she became a billionaire in her early twenties, and all these funds depend on her efforts; Others think she is still confined to? Success? Will the vision be too narrow, after all, the world is full of colors? Value diversification? ; Some people worry that her past success will affect her future career. After all, shopping malls dare not say that they are full of machine fraud, but at least they are full of crisis and uncertainty.
16 years old? The road to success?
I don't know how many times Dong Siyang told people the story of her 16 years old. Anyway, this is the first time I've heard it.
Dong Siyang was born in 1985. His ancestral home is Taiyuan, but he grew up in Taiwan Province. 15 years old, studying in Singapore, graduated from Nanyang Technological University in Singapore in 2006, and entered Stanford University in the United States to study for an MBA.
Studying abroad was the first change in her life. As both grandparents and parents are doctors, Dong Siyang grew up in a medical family environment with strict family education. But she should be influenced by the family atmosphere, but she has a lively and cheerful temperament, dare to think and dare to dream. Now, she is the chairman of Hongkong Fengbo International Group Co., Ltd., the executive director of Shanghai Xikeduo Restaurant Chain Co., Ltd. and the vice president of Asia Smart Women.
/kloc-One day when I was 0/6 years old, Dong Siyang passed by a bookstore. This bookstore is selling a book, the legend of Asian entrepreneurs. ? This book is thick and expensive, but I bought it anyway. Buy it and watch it. Starting from Li Ka-shing, we can see that he started from scratch, experienced pain and turmoil, and shed tears. In fact, I wanted to be a secretary when I was a child, because I saw on TV that many female secretaries around my boss were beautiful, so I fantasized about being a secretary when I grew up and my boyfriend was the boss. Hehe, the idea at that time was naive. Later, I want to be a stewardess. I don't know what to do. It was not until I read this book that I was sure that I would become a very outstanding entrepreneur in the history of China. I think this kind of life is more valuable and can make more contributions to society. Along the way, I firmly established this goal. ?
Dreams start with reality. This book promoted the second transformation of her life. She began to use her spare time to independently run her own small shop with only two square meters in school and sell all kinds of trinkets; Later, it was found that the mainland was well supplied and the price was cheap. At that time, she was only 17 and a half years old and went to Yiwu, Zhejiang Province to buy rare trinkets from Singapore.
Her school is far from the city, and the locals like to eat? Hainan chicken rice? The school doesn't sell it. She thinks this is a new business opportunity. She tries her best to persuade the merchants to deliver the goods for the school and earn the difference herself. The small experiments in the school have accumulated valuable business experience for her and cultivated her keen market insight.
The third change in Dong Siyang's life comes from knowing this international celebrity? Master of success? Chen Anzhi. ? This course was very expensive at that time. Two days of classes cost me a month's pocket money. I gritted my teeth and listened, benefiting a lot. The mall is full of elites. Here, I also know what true success means. Everyone treats me like a child and is willing to help me. ?
Influenced by the successful learning environment, she is deeply fascinated by the successful learning course and has the opportunity to attend various investment fairs and business celebrity banquets. Her first bucket of gold came from a Malaysian gardener she met at a trade fair. Singaporeans believe in Feng Shui. During the New Year in China, they buy orange trees and put them at home for good luck. However, Singapore is located near the equator and belongs to a tropical rainforest climate country, so there are few citrus reticulata. Every year during the Spring Festival, many citrus dealers import a large amount of citrus reticulata from some neighboring countries to meet the needs of the local market. Dong Siyang's first reaction is that this is a very rare business opportunity. Through communication with the gardener, she quickly reached an agreement with the gardener: plant citrus reticulata once every two days, with 50 trees each time. Later, she installed some Christmas tree-like trinkets on the orange tree and sold them online. Years later, she found that she had S $500,000 in her account.
Success, mistakes and dreams
People who do business always have opportunities. Market resources are sufficient, waiting for the transaction. What matters is your vision and determination.
Once, she attended the Qingdao Merchants Association in Hong Kong and found that nurses were badly needed in Singapore. Shandong might organize many nurses to work in Singapore. So she talked with the deputy mayor of Qingdao, and talked with hospitals and health talent schools in Qingdao. Soon after, the first batch of nurses arrived in Singapore by boat. Of course, she also made mistakes. ? A big mistake in my life was in 2005. At that time, an industrial park was to be developed in Bataan, Indonesia. I hope that real estate developers from Japan, Singapore and other countries will come to settle in. They divided the industrial park into four areas. Area ABCD .A faces Indonesian natives, area B faces Southeast Asia, and area D faces Europe and America. In 2005, the political situation in Indonesia was very unstable, and bank interest rates fell. Originally, the local bank in Indonesia promised to lend us the money, but due to the serious flood disaster in Indonesia, they decided to take it out for their own use. So, our investment failed. This failure taught me a great lesson. My reflection is great. On the one hand, I am still a layman in real estate, and I don't know enough. On the other hand, there is not enough awareness of risk prevention, just rushing in with passion and impulse. ?
? I still want to go back to real estate in the future, where I come from. I have a group of financiers who are going to help me go public. I hope to gain greater social recognition in this way. When organic restaurants join directly to a certain extent, I still want to return to the real estate industry. ?
The First Organic Restaurant in China
In March 2007, Dong Siyang came to Shanghai and registered Shanghai Xikeduo Chain Restaurant Co., Ltd. What she wanted to do was to open the first organic restaurant in China.
China's organic industry has just started. An organic restaurant can integrate existing resources, stimulate dull passion and find exports for a large number of organic products.
? China's leisure industry has just started. The hardest thing for people in big cities to find is a place to eat, and the hardest thing to find is a place to work and relax. If organic restaurants are integrated into the concept of tea restaurants and cafes, it may be a way out. We talked with Eastern Airlines and travel agencies to let customers enjoy many services in our restaurant. Our restaurant will also be a book, such as environmental protection books, cultural books and art books, and we will provide some for customers to read. ? Dong Siyang said.
I can't say I'm the leader. I lost money and cultivated the market for a year to make money. This is also unacceptable. We play with organic concepts, but we focus on education. I talked to Mr. Luo, president of Pizza Hut in China, and he taught me how to do it. First, there is a market for promotion, and it will not last for two years. Second, you have two menus. I have the basic menu of a tea restaurant, as well as organic specialties. Because of the VI design on the wall and the concept taught by the waiter, most people choose organic. Even if you meet customers you don't know, you can choose inorganic dishes if you don't know. Now, the first one has opened, and the second and third ones are being renovated. After Shanghai, it will also develop in Beijing, Guangzhou, Chengdu and other places. Direct marketing will be allowed to join after it is successful enough. Many customers put forward many good suggestions. The domestic market is a special market. I want to learn something new in China and adapt to the domestic market. ?
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