Let's first analyze the reasons for the low price and chaotic price: 1, everyone wants a piece of the development of e-commerce, and agents sell products privately at low prices on e-commerce platforms such as Taobao, Xianyu and JD.COM for their own benefit. 2. Traditional channels are transferred to online, traditional offline channels affect the stability of local markets, and online channels affect the national market. 3. Better brand development and better shipments. The third party hitchhiked for personal gain. In order to gain more market share, fakes often adopt a low-price strategy.
Under the above circumstances, in fact, consumers are completely unprotected when purchasing products. Maybe the product you bought is cheaper, but it may be a fake. Of course, it may be the real thing, and you earned it. However, in most cases, products sold below the market price are either fake or defective.
Brand selection controls prices, on the one hand, for its own interests, on the other hand, for the interests of consumers. First, if the seller sells fakes at a price lower than the market price, then the brand can find the seller by controlling the price and complain about closing the store, so that the possibility of consumers being cheated is reduced; Second, if a regular dealer sells a regular product at a price lower than the market price, just to gain the market, then the low price is only temporary, and his behavior will affect the interests of other dealers, eventually leading to online price confusion.
As consumers, we hope to see a transparent and clean online shopping market, rather than relying on luck to decide whether we can buy good and cheap goods. Price control is to provide consumers with a clean shopping environment.