In fact, bancassurance itself is also a channel for insurance companies to develop their business. Generally speaking, the business of life insurance companies is divided into two parts, one is insurance and the other is group insurance. Therefore, bancassurance itself is also the business of insurance companies, but bancassurance business is a kind of cooperation between insurance companies and banks, that is, with the consent of banks, insurance companies send people to stay at bank outlets. Theoretically, some depositors' financial needs can also be realized by purchasing insurance products, so the bancassurance personnel stationed by the bank can recommend relevant insurance to these depositors. Then the insurance company needs to pay a certain fee to the bank for such promoted business.
However, in reality, the bancassurance business is very chaotic. I won't go into details. There are often reports on TV that old people's deposits are fooled into buying insurance, which finally leads to disputes. It is not difficult to find them online.
On the first floor, it is said that "the same insurance income is generally not as high as the direct income of the insurance company, because the insurance company needs to pay a certain fee to the bank". First of all, the bancassurance products of insurance companies are not exactly the same as individual insurance products. Life insurance companies actually have many types of insurance, besides basic life insurance, there are accident insurance, critical illness insurance, medical insurance and so on. But the so-called "savings insurance" is usually the mainstay of bancassurance products. There is a simple reason. Only "deposit insurance" can replace the function of bank deposit to some extent when depositors go to the bank to deposit money. Bancassurance products will naturally focus on this type of insurance. Did any depositors go to the bank to buy an accident insurance?
Secondly, it is true that insurance companies need to pay fees to banks, which will eventually be passed on to consumers, which is also good (these fees are called additional risks in insurance), but the handling fee rate of bancassurance is far lower than that of individual insurance. Anyone who has done bancassurance knows that the volume and commission rate of bancassurance are much lower than those of individual insurance products. If you calculate the general ledger, it is generally an insurance product with more additional premiums. It is very common for an insurance salesman to get tens of thousands of commissions on the list of 65438+ 10,000 premiums, but bancassurance will never get this amount.
Third, and most importantly, the essence of insurance is protection, and investment and financial management are only incidental functions. Buying insurance should pay attention to the strength of protection, and comparing the benefits of insurance is purely putting the cart before the horse. If you buy insurance for high returns, it is very gullible.
Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.